PRSA has named Tyler Gillum, head coach of the Savannah Bananas, as the first keynote speaker for ICON 2026.
Known for encouraging others to “bet on yourself,” Gillum is set to bring his energy and insights to the conference stage. Gillum will deliver his keynote during a General Session at ICON 2026, PRSA’s flagship event for public relations and communications professionals. The conference attracts thousands of practitioners, leaders, and students from across the industry.
Gillum has inspired audiences in sports and business with his focus on resilience, vision and creating experiences that extend beyond wins and losses. Since becoming head coach of the Savannah Bananas in 2018, he has helped lead the rise of Banana Ball — a fast, fan-focused spin on baseball built around the philosophy of putting fans first. Often compared to the Harlem Globetrotters, the Bananas have sold out stadiums nationwide and expanded into tours, cruises and large-scale live events.
“Tyler Gillum knows how to build belief, momentum, and community,” said PRSA CEO Matthew Marcial, CAE, APR. “Whether he’s leading a team, energizing fans, or speaking to a room of professionals, Tyler connects with people. His message about betting on yourself and serving others is just the kind of inspiration we’re looking forward to bringing to ICON 2026.”
In addition to his work with the Bananas, Gillum built a successful career coaching collegiate baseball, developing athletes while fostering cultures rooted in trust, accountability and purpose.
Additional keynote speakers and program details for ICON 2026 will be announced in the coming months.
