BrightGuard, a US company who states their aim is to reduce skin cancer rates by 20 percent by 2025 have introduced a new way for cities to fight skin cancer with their new ‘Sun Safety Stations.’ Debuting on Rockaway Beach 95th Street in New York City, the station serves as a beacon of skin cancer prevention, incorporating a seven-foot-tall tower mounted with an umbrella, four free sunscreen dispensers, and educational materials on safe sun habits.
The free sunscreen dispensers under each tower are the same type of dispensers that BrightGuard, in partnership with the NYC Department of Parks and Recreation, installed around New York City in May to kick off summer and encourage New Yorkers to wear sunscreen whenever they are outside. More than 80 of these dispensers can be found throughout the boroughs.
After the successful display of these new Sun Safety Stations at Summer Streets, one Sun Safety Station can be found in its permanent locations at Rockaway Beach through Labor Day until September 10. The goal is for more stations to be installed next summer both in New York City and across the country for all cities and towns that are interested.
“We’ve been working on creating a new way for people to get excited about applying sunscreen for a long time, and we’re thrilled to be launching these brand new Sun Safety Stations in New York City, where New Yorkers and people from around the world can experience them and be part of reducing skin cancer rates overall,” says BrightGuard co-founder and CEO Ryan Warren.
BrightGuard’s bold goal is to reduce skin cancer rates by 20 percent by 2025, and they currently have free sunscreen programs in place in all 50 states as well as Toronto, Canada. Earlier this summer, the company celebrated their biggest launch to date at beaches and parks across New York City with the NYC Department of Parks and Recreation, in partnership with the nonprofit IMPACT Melanoma.
Skin cancer is the most common form of cancer today, and one American is diagnosed with the deadliest form, melanoma, every eight seconds. BrightGuard will soon be spreading their Sun Safety Stations and programs to Canada and other countries, with the goal to reduce skin cancer numbers not just in the U.S., but also around the world.