Clear Channel UK & Help Refugees join forces in UGCA’s first major Out Of Home project with the #CHOOSELOVE campaign to protect displaced families across the world.
Clear Channel UK and partner UGCA have just revealed a major Out Of Home project across the media owner’s Storm & Wrap portfolios in a two-week socially driven contextual campaign, to raise awareness and empathy towards refugees globally.
The Out Of Home element is being led by Clear Channel and will include other media owners as the project develops. Those lendings upport are pulling together so that Help Refugees can save more lives of children and displaced people.
The animated work has been created by Iranian refugee artist Majid Adin, whose short film ‘The Journey’ is the theme of the Out Of Home ads.
Clear Channel UK’s Creative Director Louise Stubbings commented “it’s always an honour to help forward thinking charities like Help Refugees. The Choose Love campaign is all about taking action now to help these displaced children, and I’m proud that the media industry is working together to help spread this important message”
UGCA’s CEO Stuart Thompson comments “When we first met Help Refugees it was clear that they could benefit from our close relationship with Clear Channel. Choose Love has now become a huge movement, and it’s been an honour to help with such a connected campaign that drives donations straight to projects across the world,”
Not only is the project working across media, but also across mediums, so the team at UGCA are collecting all the hashtag content created from Out Of Home activity and publishing that into web and mobile sites too.
Tom Steadman, Head of Communications at Help Refugees’said:“Choose Love is more than just a message, it’s a global movement. A movement that’s giving people across the world an opportunity to stand up and help those who truly need us.
When Clear Channel and UGCA approached us about collaborating on a socially driven campaign, we were over the moon. It’s incredibly exciting to see what’s possible when agencies, media, technology and charities work together for the greater good.”
Links
