Public Health England launches app to get people walking faster

As part of it’s ongoing “One you” physical activity campaign, created by Freuds,  Public Health England has launched an app to get people walking faster.  The accompanying ad was created by M&C Saatchi.

Launched in March 2016, “One you” is an ongoing campaign that targets 40- to 60-year-olds who have to look after children as well as aging parents.

4 out of 10 (41%) adults aged 40 to 60 in England walk less than 10 minutes continuously each month at a brisk pace.

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