An honour many men experience, being a best man is an opportunity to display exemplary mate behaviour. Beyond planning the stag do and crafting embarrassing stories for the speech, a best man comes into his own by being there for the groom through thick and thin, having his back, and acting as a rock of support. A best man is the epitome of a great mate, so CALM’s new initiative is asking: why save it for a wedding?
CALM works to prevent male suicide by challenging attitudes that stop men from opening up. Friendships and social connections can provide a lifeline for those in crisis, but recent research reveals men are much less likely than women to feel comfortable when a man they know opens up to them. The Best Man Project has been designed as a helping hand for men who want to feel confident and comfortable being there for mates in good times and bad.
In 2016, 76% of all suicides in the UK were male. Suicide is the single biggest killer of men aged under 45 in the UK (NISRA, GRO, ONS, 2015). Only 55% of men who’ve experienced depression will tell anyone about it, compared to 67% of women (CALM’s Masculinity Audit 2016).
Founded in 2006, the Campaign Against Living Miserably (CALM) is an award-winning charity dedicated to preventing male suicide.
CALM’s free, confidential and anonymous helpline & webchat are open every day, 5pm-midnightthecalmzone.net/get-help.
About The Drum and Do It Day
The Drum is a global media platform and the biggest marketing website in Europe. They share up-to-the-minute industry news from around the globe on www.thedrum.com and showcase the latest trends in their monthly magazine.
In addition to the website and magazine, they provide award shows, live events, complete content marketing solutions, video production, research, peer-to-peer learning networks, and supplier finder services
With bases in Glasgow, London, New York and Singapore, our award-winning journalists inform and inspire their global readership, delivering first-class content across all mediums.
Do It Day is a live manifestation of The Drum’s core belief that marketing can change the world. Each year they choose a social good cause to help promote to the world, and invite a number of relevant companies and charities to set marketing briefs around it.
Anyone can sign up for updates, real stories and practical tips from the Best Men Project at thecalmzone.net/bestmanproject or follow @thecalmzone on Twitter.