Day: 28 July 2021

Tyson Fury takes on his Invisible Opponent in hard hitting ad for suicide prevention charity Campaign Against Living Miserably

Stuart Mitchell

Total Health agency Seven Stones and AMV BBDO have collaborated on a campaign for suicide prevention charity Campaign Against Living Miserably (CALM), encouraging those struggling with their mental health to open up and seek support. The new work uses the context of sport – and heavyweight boxing champion Tyson Fury – to spark conversation about the impact of mental health challenges, which is positioned as “The Invisible Opponent”. Using real footage of Tyson Fury’s fight against Deontay Wilder in December 2018, but with his opponent digitally removed by MPC, we…

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TotalEnergies and Veolia Join Forces to Develop CO2-based Microalgae Cultivation to Produce Next-generation Biofuels

Stuart Mitchell

TotalEnergies and Veolia have joined forces to accelerate the development of microalgae cultivation using CO2. The two partners will pool their know-how to develop a four-year research project at the La Mède biorefinery, operated by TotalEnergies, with the long-term goal of producing biofuel. Through photosynthesis, microalgae use sunlight and CO2 from the atmosphere or from industrial processes to grow. When mature, they can be transformed into next-generation biofuels with low carbon intensity. As part of the project, a test platform will be set up to compare different innovative systems for…

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Allegory report sets out framework to upskill executives in Corporate Digital Responsibility

Stuart Mitchell

Award-winning strategic communication agency Allegory has launched a report Corporate Digital Responsibility: What You Need To Know Right Now which sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and provides a framework to support leaders with planning and communication. Allegory’s report reveals that the management of risk where data and digital are concerned is the collective responsibility of the board of directors. Underestimating those risks can lead to significant reputational issues and ultimately affects profits. This is why a multi-stakeholder approach, led…

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IPA teams up with Moore Kingston Smith on Accelerator scheme

Stuart Mitchell

The IPA has officially announced a new sponsor, Moore Kingston Smith, and content programme for its Accelerator scheme to help support start-up agencies, accelerate the collective pool of agency learning and grow the overall IPA agency community. The IPA Accelerator scheme is designed to give up-and-coming agencies, whose gross income does not yet qualify them for full IPA agency membership, guidance, help and inspiration as they grow their businesses. This includes access to certain IPA courses, qualifications, events, resources and publications*. The Accelerator community, which has grown from 3 to…

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Generation Equality Forum concludes in Paris with announcement of revolutionary commitments and Global Acceleration Plan to advance gender equality by 2026

Stuart Mitchell

The Generation Equality Forum Paris concluded with the announcement of bold gender equality commitments and launch of a global 5-year action journey to accelerate gender equality by 2026. The Forum’s bold, action-oriented agenda will be under-written by nearly USD 40 billion of confirmed investments as well as ambitious policy and programme commitments from governments, philanthropy, civil society, youth organizations and the private sector. The monumental conclusion comes at a critical moment as the world assesses the disproportionate and negative impact that COVID-19 has had on women and girls. Gender equality…

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