Patagonia and its Chicago-based agency partner Someoddpilot have launched Patagonia Action Works, a new digital platform and program designed to protect US public lands and waters by connecting individuals to organizations working on environmental issues in the same communities.
Patagonia Action Works connects grassroots environmental organizations across the world to people in the nearby areas wanting to help by volunteering their skills, time or money. Skills can include graphic design, writing, organizational, management, law, and anything else that can contribute to combating environmental issues.
The project’s video, branding, assets, digital platform and program were created in partnership with Someoddpilot and Patagonia. Someoddpilot has previously worked with the brand on projects including Save our Public Lands and The Cleanest Line activist blog. More on Someoddpilot’s work with Patagonia Action Works here.
Many of the environmental organizations linked to Action Works are Patagonia’s grantee partners, which through Action Works can seamlessly communicate with each other, receive donations, post event calendars and invites, as well as find volunteers for specific tasks.
Action Works will also inform about environmental issues in given areas, presenting opportunities such as events, petitions, fundraising, and volunteering time in order to get involved.
It also takes social and digital tools common in marketing and e-commerce, and gives them to organizations typically lacking the time, money or manpower to do it themselves, tapping into Patagonia’s social media community reach to create geo-targeted announcements and event invites.
Patagonia is taking the Action Works launch on a national tour over the next few months to cities like Santa Monica, CA, Burlington, VT, Portland, OR, New York City, Chicago, D.C., and more.
This project comes on the heels of the company galvanizing people into taking political action against the rolling back of national monuments by declaring “The President Stole Your Land” in December and protesting shrinking monuments with countdown clock projection in January.