Casey House Launches First-Ever HIV+ Eatery in Toronto to Bring Awareness of Stigma

Casey House, Canada’s first and only stand-alone hospital for people living with HIV/AIDS, is taking a bold step forward in their ongoing effort to eradicate HIV/AIDS by igniting a conversation around the stigma that people living with HIV/AIDS experience.  The new campaign, Break Bread Smash Stigma, comes with the launch of a state-of-the-art facility, a study revealing shocking statistics around Canadians’ perceptions of people living with HIV/AIDs, and Canada’s first-ever HIV+ eatery. Toronto-based creative agency Bensimon Byrne created the campaign with PR support from its sister company, Narrative.  “Casey House is…

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Elton John AIDS Foundation Announces New Initiatives To Combat HIV Epidemic

The Elton John AIDS Foundation (EJAF) has announced new funding initiatives to increase advocacy and service delivery for people living with and at-risk for HIV and hepatitis C. In the U.S., EJAF will be launching a new funding initiative to address HIV in Black gay men and transgender individuals, building on our years of experience and support in fighting AIDS in these communities. In Eastern Europe, EJAF will launch the Key Populations Fund for Eastern Europe and Central Asia (EECA KP Fund), focused on prevention and treatment of HIV and…

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Past Campaigns – Aids – Don’t Die of Ignorance


As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which I think was one of the singularly most effective campaigns of all time, it is from 1986: 30 years on and John Hurt’s gravelly tones, and the stark imagery are still etched in the mind of many British people. In an age with things like wkipedia at our fingertips it is…

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