Amazon Launches Transparency in Europe, India and Canada – A Product Serialisation Service that Prevents Counterfeit at Scale

Amazon has announced the expansion of Transparency, its product serialisation service, to France, Germany, Italy, Spain, U.K., India, and Canada. When brands use Transparency to apply unique codes to their products, customers, brands, Amazon, and other participants in the supply chain are able to authenticate every unit of a product, better protecting brands and customers from counterfeits at scale. Unique serialisation for every product unit is the most effective way to tackle and prevent counterfeits throughout the supply chain, and Transparency’s geographic expansion is the latest in Amazon’s continued investment…

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Amazon launches campaign with PinkNews to boost inclusive education in schools

Amazon has launched a campaign in partnership with global publisher PinkNews to boost inclusion in schools by celebrating the importance of teaching LGBT+ diversity through literacy. The campaign launched on Thursday, July 4 with the roll out of Amazon’s LGBT+ Reading Roadshow, the UK’s first ever UK-wide LGBT+ reading programme. Designed for secondary schools, the roadshow combines inclusivity workshops with the provision of free books and PinkNews merchandise for schools around the UK. This element of the programme is fronted by the campaigner and musician Will Young and is presented…

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Amazon Announces Latest Effort to Fight Homelessness—$8 Million Donation to Housing and Homeless Nonprofits in HQ Regions and Company Match For Employee Contributions

Since 2016, Amazon has made in-kind and cash donations to its Seattle nonprofit partners Mary’s Place and FareStart, including a first-of-its-kind family shelter within an Amazon building for Mary’s Place and classroom and restaurant space for FareStart’s job training program for people experiencing homelessness or living in poverty. The collective value of these donations, including annual rent, is more than $130 million, with Mary’s Place alone receiving $100 million in in-kind and cash donations over the next 10 years. Amazon announced an initial $8 million total donation to Plymouth Housing…

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Amazon Provides $1M Donation in Support of the Red Cross for Critical “Right Now Needs” of Blood Donations

Amazon has announced a $1 million donation to the American Red Cross to help increase blood donations and reduce shortages. The $1 million donation will be in the form of Amazon.com gift cards offered to those who come out to give blood at critical times throughout the year to help meet patient needs. The Red Cross responds to emergencies every day across the country, whether it’s supporting a family after a natural disaster or helping to provide critical blood products to a patient in need. Right now, there is a…

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Amazon Providing Access to Over 9 Million School Breakfasts for More Than 50,000 Students in 450 Schools Across the U.S.

Amazon today announced that its school breakfast program is projected to provide access to more than 9 million breakfasts for over 50,000 students by the end of this year. The program, a collaboration with Share Our Strength’s No Kid Hungry campaign, enables schools to incorporate nutritious breakfasts into the regular school day and helps to remove hunger as a barrier to learning for students in need of a healthy morning meal. Amazon’s funding supports technology, education, advocacy and implementation in over 450 schools in local communities across the U.S. where…

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