The Ad Council and Amazon Break the Ice When It Comes to Conversations About Teen Mental Health

The Ad Council’s Sound It Out campaign and Amazon have collaborated to launch a new tool to help parents and caregivers initiate conversations about emotional wellbeing with the young people in their life. Connecting with teens can be challenging for parents and caregivers, but music is often a powerful way to help foster deep connections. Amazon Ads Brand Innovation Lab extended the canvas available to brands by collaborating with Amazon Music and Alexa to develop “Sound It Out: When You Can’t Say It, Play It.” The interactive experience is designed…

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Brick by Brick launches to help more than 50,000 families in need in Greater Manchester

The ‘Brick by Brick’ project has launched with support from Amazon, former British Prime Minister Gordon Brown, and Mayor of Greater Manchester Andy Burnham to donate more than 400,000 surplus essential goods to more than 50,000 families in need in Greater Manchester this year. The project will be a community donations hub where Amazon and other companies can donate a wide range of surplus products and reach people directly through a network of charity groups and care professionals in the community including teachers, midwives and social workers. In February 2023,…

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Amazon Sets a New Record for Most Renewable Energy Purchased by a Single Company

Amazon has announced that in 2022 it grew its renewable energy capacity by 8.3 gigawatts (GW) through 133 new projects in 11 countries. This brings Amazon’s total portfolio to more than 20 GW—that could generate the amount of energy to power 5.3 million U.S. homes—across 401 renewable energy projects in 22 countries. The company’s renewable energy purchases continue to add new wind and solar projects on the grids that power Amazon’s operations, including Amazon Web Services (AWS) data centers, Amazon fulfillment centers, and physical stores around the world. With these…

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Amazon Sustainability Accelerator returns to find leading start-ups in recycling innovation

The second Amazon Sustainability Accelerator lhas launched, inviting early stage, sustainability-focused start-ups to apply for the programme. Launched by Amazon, EIT Climate-KIC, Europe’s leading climate innovation hub, and climate action NGO WRAP, the Accelerator is open to start-ups who are creating more sustainable consumer products and, for the first time, those developing technology that can help the industry recycle products more effectively and efficiently. Amazon Sustainability Accelerator is a 12-week bespoke programme designed to help founders navigate the challenges of starting and scaling a sustainable business. The programme includes expert-led…

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Amazon and The Learning Foundation launch new scheme to provide disadvantaged schools with devices and digital support

Amazon and digital education charity, the Learning Foundation have launched Tech4Schools, a new scheme that provides low-income schools serving disadvantaged communities with new devices, digital skills training and tech support. The scheme is funded by Amazon, and will be rolled out in collaboration with charity In Kind Direct, who will connect schools with their devices, and education charity Teach First, who will identify schools to participate in the scheme, all of whom will be part of Teach First programmes. Tech4Schools is an initiative designed to tackle the issue of digital…

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