BBH NY Launch New Campaign for Planned Parenthood of New York City

Extraordinary times require bold action. The US is facing an unprecedented roll back of rights and freedom. This new campaign by BBH NY has been created specifically as a response to the ongoing federal threats to Planned Parenthood and its communities and the “domestic gag rule” recently proposed by the Trump Administration which would cut funding for reproductive health care providers like Planned Parenthood. And with the recent retirement of Justice Kennedy, the right to access safe, legal abortion is on the line. The “Protect Our Freedom to F*ck” campaign…

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Nearly One-Third of Respondents Believe the Advertising Industry Does Not Welcome Diversity, According to BBH NY Beautiful Minds Survey

A survey of aspiring advertising planners and strategists finds that about a third (31 percent) believe the industry does not welcome diversity. Moreover, when asked if they think advertising is more, equally or less welcoming than other industries, a large portion of respondents thought advertising was only on par with others (44 percent more welcoming, 42 percent equal and 13 percent less). The survey was fielded to the 50 participants of the Griffin Farley’s Search for Beautiful Minds event, held annually by BBH NY to identify the best aspiring strategic…

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BBH NY is Named Agency of Record for CARE

BBH NY has announced that it has been selected as advertising agency of record by CARE, the leading humanitarian organization dedicated to fighting global poverty. BBH NY is charged with developing a new integrated marketing campaign designed to raise awareness of CARE’s global efforts. Founded in 1945, CARE is an Atlanta-based nonprofit that works in over 90 countries, helping people lift themselves out of poverty. Last year, the organization supported 962 poverty-fighting and humanitarian aid projects, reaching more than 80 million people around the world. The empowerment of women and…

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BBH NY and Southern New Hampshire University Launch Television Campaign

Southern New Hampshire University (SNHU), a private, nonprofit institution, has selected BBH NY as its agency partner to create a new marketing and brand campaign to highlight the University’s transformative approach to higher education. As part of the campaign, three new television spots, produced by BBH NY, have begun airing nationwide. “From the first meeting, it was clear that BBH would be an ideal creative partner. Their team had a clear understanding of our mission—to expand access to higher education by providing high quality, affordable pathways that meet the needs…

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