F&F #MarkYourMan campaign from ODD encourages men to support each other through partnership with CALM

F&F has partnered with award-winning charity Campaign Against Living Miserably (CALM) to raise awareness of male mental health issues in the UK. For ten years, CALM has been working to prevent the single biggest killer of men under 45 in the UK – suicide. The F&F x CALM #MarkYourMan campaign, created by creative agency ODD, encourages men to support each other through good times and bad, just as they would their football team. The insight behind the #MarkYourMan campaign draws on the contrast between the emotion men are able to…

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Duke Of Cambridge supports CALM’s #BestManProject

CALM’s Best Man Project got a Royal seal of approval. As part of their support of Heads Together, a group of CALM supporters, volunteers and familiar faces like Rio Ferdinand, Loyle Carner, and Roman Kemp met The Duke Of Cambridge. Friendships and social connections can provide a lifeline for those in crisis, but recent research reveals men are much less likely than women to feel comfortable when a man they know opens up to them, and men’s social connections can wane over time. Isolation and loneliness is a growing problem, especially for men over 30. …

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Why Save It For A Wedding To Be Your Mate’s Best Man? Asks Charity

The male suicide prevention charity the Campaign Against Living Miserably (CALM), in collaboration with The Drum’s Do It Day. has launched the Best Man Project. An honour many men experience, being a best man is an opportunity to display exemplary mate behaviour. Beyond planning the stag do and crafting embarrassing stories for the speech, a best man comes into his own by being there for the groom through thick and thin, having his back, and acting as a rock of support. A best man is the epitome of a great mate, so…

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Dentsu Aegis Network And Calm Release #Changethepicture Campaign

Dentsu Aegis Network and CALM (Campaign Against Living Miserably) have launched a new campaign called #ChangeThePicture for International Men’s Day. The Campaign is designed to challenge the negatice sterotypes often associated with men. Male suicide is the biggest killer of men under 45, with 12 men in the UK taking their own lives each day. #ChangeThePicture is a data-driven campaign devised by Dentsu Aegis Network’s digital agency 360i Europe that will run across print, digital out-of-home, online and social. CALM have mentioned how you can #ChangeThePicture with the following advice:…

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Charity Publishes Suicide Notes, Written By Men Who Survived

To mark World Suicide Prevention Day earlier this month, the Campaign Against Living Miserably (CALM) published three real suicide notes in five national newspapers. They are hard to read, shocking in fact, but they come with a surprising message of hope. CALM’s new campaign has been designed to raise awareness that having suicidal feelings is not as unusual as people imagine – especially for men. Research shows that four in 10 men under the age of 45 in the UK have contemplated suicide at some point in their lives. Recent…

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