Dave and CALM partner with Murdock London Barbers for World Mental Health Day

Entertainment TV channel Dave, and CALM (the Campaign Against Living Miserably), are raising awareness of World Mental Health Day in a continuation of their long-running, award-winning partnership. They have also joined up with Murdock, the London based Barbers whose staff are trained in Mental Health First Aid, to further encourage positive conversations surrounding mental health, activated by in store ambient media and supported by both on and off air media. The campaign features co-branding in Murdock’s London stores, TV ads, social videos, and five new episodes of the hit podcast,…

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Dave and CALM put smiles on faces

On your masks, get set, go! Dave and the Campaign Against Living Miserably (CALM) have teamed up once again and created a set of facemasks which are being sold to help raise money for CALM’s life-saving services.   The masks were originally a post for Dave’s social feeds but people quickly asked where they could buy one – leading Dave to talk to CALM about making the masks a reality. Designed by Dave’s senior social editor Aaron Gillies and CALM’s in-house design team, the reusable and washable masks read “If you…

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Dave takes over ads on #FriendshipDay

At 9.12pm on the 30th July, CALM took over the ad break on UKTV Channel, Dave, as part of Dave and CALM’s year-long #BeTheMateYoudWant campaign to celebrate International Friendship Day. Instead of hitting mute the moment that Taskmaster takes a break, you hopefully saw the first ever Comedy Festival In An Ad Break. You might think four minutes isn’t enough time for a comedy festival, but a lineup of 17 comedians, including Zoe Lyons, Ed Gamble, Lou Sanders and Stevie Martin, are ready to prove you wrong. They shared a…

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Dozens of comedians join a new CALM podcast with Dave

CALM (Campaign Against Living Miserably) UKTV Channel Dave launch Conversations Against Living Miserably a podcast that turns a welcome comedic eye to coping with life’s shit moments. Hosted by CALM ambassador and author Aaron Gillies of Technically Ron fame; and fellow funny person and award-winning comedian Lauren Pattison – each episode features comedians reflecting on their mental health, their ups and downs, and having a meandering and hilarious chat about what gets them through. Upcoming guests include Matt Richardson, Elis James, Darren Harriot, Cariad Lloyd, Lou Sanders and Jamie Demetriou. In the first episode, Lauren and Aaron…

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Dave buddies up with CALM to say #BeTheMateYoudWant

Small gestures can mean a lot to someone going through a tough time, but recent research commissioned by UKTV Channel Dave showed that over 1 in 3 men wouldn’t know what to do to help a friend who’s struggling. That’s why CALM have teamed up with Dave to say: be the mate you’d want. Over the next year you’ll be seeing CALM and Dave teaming up across social media, radio ads, billboard posters, and even in your local pub and cafe – encouraging men to look out for their mates…

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