Entertainment TV channel Dave, and CALM (the Campaign Against Living Miserably), are raising awareness of World Mental Health Day in a continuation of their long-running, award-winning partnership. They have also joined up with Murdock, the London based Barbers whose staff are trained in Mental Health First Aid, to further encourage positive conversations surrounding mental health, activated by in store ambient media and supported by both on and off air media. The campaign features co-branding in Murdock’s London stores, TV ads, social videos, and five new episodes of the hit podcast,…
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Dave and CALM put smiles on faces
On your masks, get set, go! Dave and the Campaign Against Living Miserably (CALM) have teamed up once again and created a set of facemasks which are being sold to help raise money for CALM’s life-saving services. The masks were originally a post for Dave’s social feeds but people quickly asked where they could buy one – leading Dave to talk to CALM about making the masks a reality. Designed by Dave’s senior social editor Aaron Gillies and CALM’s in-house design team, the reusable and washable masks read “If you…
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