‘Public Communications Must Never Exaggerate or Mislead’ PRCA & CIPR Respond to DHSC Reports

The Public Relations and Communications Association (PRCA) has responded to reports that communications professionals encouraged NHS trusts to describe newly built units and major refurbishments of existing NHS buildings as ‘new hospitals’. Responding to reports, PRCA Director General Francis Ingham said: “It is important that public communications are factual and neither misleading nor exaggerated. To any normal person, a new wing does not equate to a new hospital. In the interests of public confidence in such announcements, we would urge honest, straight-forward accuracy.” The CIPR have also commented and President…

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Dementia Discovery Fund exceeds funding target to help find a cure for dementia

A world-leading research fund founded in part by Alzheimer’s Research UK and the Department of Health and Social Care (DHSC) has reached a new milestone thanks to a $60m investment from US organisation AARP. The Dementia Discovery Fund (DDF) makes early stage venture capital investments to develop ground breaking drugs and treatments for all forms of dementia. It is the largest venture fund in the world focused on a single disease area and launched in October 2015. The investment from AARP means the DDF has now met its £250m ($350m…

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