Tag: email

ICO publishes new guidance on sending bulk communications by email

Stuart Mitchell

The Information Commissioner’s Office (ICO) has issued a warning to organisations to use alternatives to the blind carbon copy (BCC) email function when sending emails containing sensitive personal information, following a catalogue of business blunders. The warning comes as the ICO publishes new guidance to help organisations understand the law and good practice around protecting personal information when sending bulk emails. Mihaela Jembei, ICO Director of Regulatory Cyber, said: “Failure to use BCC correctly in emails is one of the top data breaches reported to us every year – and…

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Marketers and consumers agree on email’s importance across the customer lifecycle

Stuart Mitchell

According to the latest insights from the Data & Marketing Association (DMA), most marketers believe ‘Discounts and offers’ (49%) and ‘Advice, information or tutorials’ (45%) are the types of email content that help achieve their campaign goals. The figures come from the ‘Marketer Email Tracker 2020’, part of the DMA’s annual series of studies into the channel, in partnership with Pure360. They reveal email’s multi-faceted role in communicating with consumers across all stages of the customer lifecycle – not just as a transactional channel, but one that can be used…

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Stuart Mitchell

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