Pantene Launches “Don’t Hate Me Because I’m #BeautifuLGBTQ” To Redefine What ‘Beautiful’ Looks Like Today

As a brand once known for a particular kind of “beautiful hair,” Pantene is tackling conventional stereotypes with “Don’t Hate Me Because I’m BeautifuLGBTQ,” a new message that’s part of their recently launched “Power To Transform” campaign. Created in partnership with GLAAD, the campaign takes the brand’s ubiquitous line from its famous 1986 advertisement to redefine what ‘beautiful’ looks like in today’s world by featuring a range of people within the LGBTQ+ community and their own unique stories of transformation. “For many in the community, hair plays a pivotal role…

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Express Launches Love Unites Campaign in Support of LGBTQ+ Community

Express, Inc. has announced the brand’s launch of the Love Unites collection. To pay tribute to nearly five decades of Pride, and the global empowerment of the LGBTQ+ community, Express and non-profit partner GLAAD present Love Unites, a celebratory, gender-fluid collection of 35 pieces that honors unity and individuality. Express has a lso committed to a minimum $100,000 donation to GLAAD to accelerate acceptance for the LGBTQ+ community; for every Love Unites item purchased by July 15, Express will donate 25% of the net income. Rather than producing a traditional…

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Absolut® Celebrates Past, Present And Future Of Pride With GLAAD & Pride Festivals From Coast To Coast

Absolut Vodka® unveiled its latest initiative as Planet Earth’s Favorite Vodka in support of creating a more sustainable, and accepting, society for all. In partnership with global non-profit organization GLAAD and Pride festivals across the country, Absolut is honoring the past 50 years of Pride by paying homage to the people, protests and protagonists who have taken a stand alongside the LGBTQ community fighting for visibility and acceptance. As the first spirits brand to publicly support the LGBTQ community 38 years ago, Absolut is proud to be a brand known…

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Kellogg Partners With GLAAD For Spirit Day, Launching “All Together” Cereal

Kellogg Company firmly believes in equity and inclusion in the workplace, marketplace and in the communities where we work and live. Continuing its commitment to inclusion, Kellogg is again partnering with GLAAD as an official sponsor of Spirit Day, the largest, most visible anti-bullying campaign in the world. Kellogg, its brands, and employees, are ‘going purple’, the color of spirit on the rainbow flag, to stand up to bullying and show support for LGBTQ youth. New this year – in celebration of Spirit Day and for one day only, Oct. 18…

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eBay for Charity Partners with GLAAD to Celebrate Pride Month & the LGBTQ Community

eBay for Charity, a platform that easily connects buyers and sellers with the causes they care about, announced its partnership with GLAAD, the world’s largest LGBTQ media advocacy group, to launch a campaign in celebration of Pride Month this June. From Monday, June 11 at 8 a.m. PDT – Thursday, June 21 at 8 a.m. PDT shoppers can visit eBay.com/GLAAD to enter a truly unique sweepstakes as well as bid on exclusive auction items and experiences donated by their favorite celebrities. 100% of proceeds from this campaign will benefit GLAAD,…

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