Tag: HEINEKEN

Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

Stuart Mitchell

Credit Suisse, Essity and Heineken have signed up to the World Federation of Advertisers’ Planet Pledge, a commitment to using the power of marketing as a force for positive change both internally and with the consumers who buy their products and services. The scheme now covers 25 multinationals, including Bayer, Danone, Diageo, Ikea, L’Oréal, Mastercard, Mondelez, PepsiCo, Pernod Ricard, Sanofi and Unilever representing an estimated $43bn in global ad spend. At the same time, two more national advertiser associations – RVD (Turkey) and OWM (Germany) – have joined forces with the…

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HEINEKEN aims to be carbon neutral in production by 2030 and full value chain by 2040

Stuart Mitchell

HEINEKEN has announced a new ambition to decarbonise its own production by 2030 and its full value chain by 2040. This is the first in a series of refreshed Brew a Better World ambitions, which form an important part of the company’s new EverGreen balanced growth strategy. In this Decade of Action, we are committing to accelerating our actions to address climate change. We aim to be carbon neutral in our production sites by 2030 in order to meet the 1.5°C goal set by the Paris Agreement. We will further reduce our emissions through…

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Heineken UK to remove plastic from all multi-pack cans by 2021

Stuart Mitchell

HEINEKEN UK is eliminating plastic rings and shrink wrapping from its entire portfolio of beer and cider multi-pack cans, removing 517 tonnes of plastic annually from the supply chain – the equivalent of 94 million plastic bags a year. Part of a £22 million investment, HEINEKEN has today announced a scalable innovation to replace plastic rings – a 100% plastic-free topper for multi-packs that uses sustainably sourced cardboard. The new packaging was designed to not only remove plastic but to minimise the use of materials and reduce waste. The cardboard…

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HEINEKEN announces ‘Drop the C’ programme

Stuart Mitchell

HEINEKEN has announced its ‘Drop the C’ programme for renewable energy. With ‘Drop the C’ the company aims to grow its share of renewable thermal energy and electricity in production from the current level of 14% to 70% by 2030. HEINEKEN wants to drive a real change towards renewable energy and will therefore not purchase unbundled certificates to meet its reduction targets. In addition, new emission goals will be set for distribution and cooling and, for the first time, also for packaging. The brewer commits to set science based targets…

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Global Fund and HEINEKEN Enter Into Partnership to Fight Against Infectious Diseases in Africa

Stuart Mitchell

The Global Fund and HEINEKEN today launched a new partnership, joining forces to further advance a common goal: ending HIV, tuberculosis and malaria as epidemics in Africa. As part of the partnership, HEINEKEN will lend its expertise in the areas of logistics and communications to support the Global Fund in better reaching specific demographic groups that are most at risk of HIV, tuberculosis and malaria. At the core of the partnership, HEINEKEN will pair supply chain experts with logistics planners at the Global Fund to share expertise in demand-forecasting and…

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