Tag: Planet Pledge

WFA’s Planet Pledge welcomes seven more multinationals

Stuart Mitchell

WFA’s flagship environmental sustainability initiative, Planet Pledge welcomes seven new signatories. AkzoNobel, Arçelik, Beam Suntory, Groupe Bel, HP, Nestlé and Vodafone have joined the global initiative, which now covers 38 multinationals representing nearly $69bn in approximate annual marketing spend.  Launched in 2021, the Planet Pledge is a CMO-led framework designed to help make marketing part of the solution to the climate crisis. It builds on existing industry efforts and aims to address the gaps preventing marketing from becoming compatible with a sustainable future.   The influx of recent signatories follows the…

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WFA names first-ever co-chairs for Planet Pledge

Stuart Mitchell

Asahi and Mars leaders will lead efforts to boost action and knowledge of sustainability within marketing organisations around the world. AB InBev, Nissan and Schneider Electric join signatories. Dale Green, Global Director, Purpose Marketing at Mars, and Preeti Srivastav, Group Sustainability Director at Asahi Europe & International, have been named as the first ever co-chairs of the WFA’s Planet Pledge. Their brief will be to drive uptake for the CMO-led framework and encourage marketers around the world to push sustainable growth strategies and behaviour change both internally and externally. Since…

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AXA and Philips add their weight to WFA’s Planet Pledge

Stuart Mitchell

WFA has announced two new signatories to its flagship sustainability programme, Planet Pledge, and a new learning hub to enable members to further educate teams on the positive climate impact that marketing can have. AXA and Philips join 26 major multinationals in the programme, which now covers almost $50bn in spend by individual organisations as well as 33 markets, where national advertiser organisations have signed up to create local champions, covering a total of $224b in spend. Alongside announcing the new members, WFA has also launched the Planet Pledge Learning…

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Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

Stuart Mitchell

Credit Suisse, Essity and Heineken have signed up to the World Federation of Advertisers’ Planet Pledge, a commitment to using the power of marketing as a force for positive change both internally and with the consumers who buy their products and services. The scheme now covers 25 multinationals, including Bayer, Danone, Diageo, Ikea, L’Oréal, Mastercard, Mondelez, PepsiCo, Pernod Ricard, Sanofi and Unilever representing an estimated $43bn in global ad spend. At the same time, two more national advertiser associations – RVD (Turkey) and OWM (Germany) – have joined forces with the…

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