Tag: imagery

CAP – A picture says a thousand words. Avoiding misleading imagery in ads

Stuart Mitchell

The ASA/CAP have released a post called: A picture says a thousand words. Avoiding misleading imagery in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketing communications must not materially mislead or be likely to do so. When assessing whether an ad is likely to mislead, the ASA will consider the entire ad, and the overall impression given in the ad. As well…

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Images in the media

Stuart Mitchell

Interestingly one of the things that matters a lot in marketing, and the media in general is the use of images. The use of certain images can help influence how you view advertising or marketing, and in these times of cried of fake media, how you see news too. This week a new report by Picasso Labs looked at how the media has used imagery to portray President Trump. This isn’t strictly speaking ethical marketing but it is something which in some ways affects everyone, and how the imagery is…

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