Kind And Mars Announce Partnership To Bring Healthy Snacks And The Kind Promise To People Worldwide

KIND, a healthy snacking leader, and Mars, Incorporated, a family-owned global pet care, confectionery and food business, today announced a strategic partnership whereby Mars will take a minority stake in KIND. As part of the agreement, the two companies will partner to grow KIND’s product offerings and business globally, utilizing each other’s strengths. The partnership will allow KIND to continue to drive positive change in the food industry while fulfilling – on a worldwide scale – its  KIND Promise, a set of nutrition principles that have guided the company’s innovation…

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goodnessKNOWS® launches first TV ad campaign

Mars Chocolate UK has announced the first ever TV advert for goodnessKNOWS®, the company’s new brand which launched this summer. goodnessKNOWS® was created to fit in with people’s busy lifestyles. Coming in four snackable squares, the product can be enjoyed all at once or eaten throughout the day. However it is not just snacking on the go consumers are looking for, they increasingly want products that match the values they live by. That’s why goodnessKNOWS® has decided to provide consumers with that little bit more –channeling 10% of all sales profits…

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Mars unveils “Sustainable in a Generation” Plan

Mars CEO Grant F. Reid today said business needs to lead “transformational change” in order to tackle the most urgent threats facing the planet and its people. Speaking ahead of this month’s UN General Assembly and Climate Week in New York, Mr. Reid said the responsibility had never been greater for industry: “If we are to help deliver on the targets agreed in Paris and the UN Sustainable Development Goals, there has to be a huge step change. While many companies have been working on being more sustainable, the current…

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Past Campaigns – Maltesers’ ‘Look on the Light Side’


In 2016, Mars Chocolate UK launched a series of adverts for its Maltesers brand that championed diversity and disability after winning Channel 4’s £1m Superhumans Wanted competition, as it looked to break down the taboo surrounding disability. Mars launched 3 new ads, which were created by Mars Chocolate and AMV BBDO. They were be broadcast for the first time on Channel 4 during the 2016 Paralympics Games Opening Ceremony.  Mars Chocolate UK’s vice-president of marketing Michele Oliver speaking to Marketing Week at the time admitted the company previously “did not fully…

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Snickers adopts rainbow in support of new Gay Star Support


Snickers and Gay Star News have launched a campaign to help LGBTI people ‘be who you are’. Gay Star Support, a new part of the Gay Star News site, will provide resources for anyone in the community who is struggling. It will tell stories of LGBTIs who have been through tough times and now want to help others. Snickers is sponsoring Gay Star Support and will use its online advertising to send the message to everyone that they should ‘be who you are’. Mitch Oliver, UK Vice President of Marketing…

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