NHS Blood and Transplant, 23red and Clear Channel harness live data and real recipients to encourage regular blood donation

23red alongside NHS Blood and Transplant (NHSBT) have today launched an innovative new campaign across the Clear Channel digital Out of Home network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party data from NHSBT is used dynamically to make people aware of the volume of appointments available that day or week at their nearest donor centre. It also shows its location, walking distance, the volume of…

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Clear Channel UK & Help Refugees join forces in UGCA’s #CHOOSELOVE Campaign

Clear Channel UK & Help Refugees join forces in UGCA’s first major Out Of Home project with the #CHOOSELOVE campaign to protect displaced families across the world. Clear Channel UK and partner UGCA have just revealed a major Out Of Home project across the media owner’s Storm & Wrap portfolios in a two-week socially driven contextual campaign, to raise awareness and empathy towards refugees globally. The Out Of Home element is being led by Clear Channel and will include other media owners as the project develops. Those lendings upport are pulling…

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