Tag: Smirnoff

Smirnoff Celebrates Intersectionality and Expression in All Its Forms with New “Color the Future” Initiative

Stuart Mitchell

To continue Pride celebrations in 2021, Smirnoff is continuing the brand’s decades of support as an ally in the ongoing fight for equality and equity for the LGBTQIA+ community with the launch of the brand’s new “Color the Future” platform. The LGBTQIA+ community is not one-size-fits-all. The community is continually growing and diversifying with people of color, trans and non-binary people, people of varying religions, body types, ages and income levels all falling within the intersectional LGBTQIA+ spectrum. Though the community has made great strides in the past few decades,…

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SMIRNOFF™ and Spotify Debut New Experience Enabling You To Uncover Your Listening Habits To Promote Phenomenal Women

Stuart Mitchell

SMIRNOFF has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world. According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music industry, the makers of SMIRNOFF have teamed up with Spotify to increase representation of women in music by allowing consumers to impact their own listening habits through an industry-first application programming interface (API), dubbed the Smirnoff…

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Smirnoff Launches Next Chapter Of “We’re Open” Inclusivity Initiative

Stuart Mitchell

Smirnoff announces the next chapter of their “We’re Open” initiative. Bringing together leading non-binary artists and performers, together with LGBT Foundation, the campaign aims to spark conversation, create positive change in nightlife culture and lead a movement to make it a more open-minded and socially inclusive space. After having conducted research, Smirnoff identified that whilst 12% of millennials identified as transgender or gender non-conforming, society at large still lacked awareness and understanding of the non-binary community, with a lack of positive role models in mainstream media . Furthermore, with 3 out of…

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