Tag: LGBT Foundation

Paypal join with C4, Aardman and 8 charities for a Turkey Dash

Stuart Mitchell

PayPal has joined forces with Aardman and Channel 4 for a unique Christmas campaign that will boost donations to eight of the UK’s most loved charities. Turkey Dash saw an elite field of CGI turkeys – one representing each charity – take part in a fun, animated race powered by online donations. The more donations a charity receives, the faster its turkey ran. The videos from the campaign have been revealed, including Scarlett Moffatt’s transformation into an Aardman character. Scarlett is seen helping the turkeys with their training regime, and…

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Smirnoff Launches Next Chapter Of “We’re Open” Inclusivity Initiative

Stuart Mitchell

Smirnoff announces the next chapter of their “We’re Open” initiative. Bringing together leading non-binary artists and performers, together with LGBT Foundation, the campaign aims to spark conversation, create positive change in nightlife culture and lead a movement to make it a more open-minded and socially inclusive space. After having conducted research, Smirnoff identified that whilst 12% of millennials identified as transgender or gender non-conforming, society at large still lacked awareness and understanding of the non-binary community, with a lack of positive role models in mainstream media . Furthermore, with 3 out of…

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