Day: 22 April 2017

Drum Awards – CRMSotY Nominees – Profile – Smarts Communicate – Ode to Lesvos

Stuart Mitchell

The Drum Marketing Awards are one of the industry’s most sought after accolades. Although there are many great agencies with great campaigns out there vying for a gong. I thought it might be nice to concentrate on the Cause Related Marketing Strategy of the Year. I will try to put together some info about the campaign and where possible some information from those behind it. Smarts Communicate for Johnnie Walker – Ode to Lesvos In 2016, Johnnie Walker released the short documentary film Ode to Lesvos. It told the remarkable…

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Past Campaign – Lauren Luke – Don’t cover it up campaign

Stuart Mitchell
refuge 1

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which was released in 2012, unlike some of the others we have featured this was a smaller and more focussed campaign but just as important: This campaign was a joint endeavour between Refuge, who opened the world’s first safe house for women and children escaping domestic violence in Chiswick, West London, in…

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