Dignity Health and Eleven Thank Hard Working Nurses

As a thank you to all hardworking nurses, Dignity Health and San Francisco-based agency Eleven enlisted a Nashville-based musical influencer to serenade their nurses with a song composed of heartfelt thank-you messages from patients and employees during Nurses Week. The chorus was directed to all 28,000 nurses in the network, and in turn to all the amazing nurses in the world. In advance of Nurses Week, Dignity Health and Eleven used social channels and questionnaires aimed at doctors, nurses and other hospital employees to solicit submissions for anecdotes of standout nurses who…

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Tiger Beer And WWF Join Forces To Fight Illegal Tiger Trade

Tiger Beer and WWF are inviting people around the world to help fight illegal tiger trade and be part of 3890Tigers, a digitally-led campaign that uncages art and creativity to raise global awareness of the plight of wild tigers. Wild tigers are globally endangered; their numbers have dropped 96 per cent in the last century from an estimated 100,000 to as few as 3,890 today. Illegal tiger trade is one of the main reasons why tigers are disappearing. More than a hundred tigers are killed each year and their parts…

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NSFW – New PSA Shows Porn Star Gives Parents ‘the Talk’

This is a bit unusual, our first potentially NSFW post. Is it really NSFW, probably not, but it could be embarassing to have it playing on your desktop. In the digital age, kids as young as 9-years-old are turning to hardcore online porn for their sex education – and most parents are unaware of the new reality. Give The Talk is a not-for-profit campaign that gets real about porn and sex-ed and empowers parents to “give the talk” – ironically, through porn stars. The project is the lovechild of two…

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Pride in London and WCRS celebrate love in all its forms in ‘Love Happens Here’ campaign

This Pride season marks 50 years since Parliament first voted to start legalising homosexuality. Across the UK, Prides will be marching with a message of hope, acceptance, activism and love. Ahead of the London parade on 8th July, Pride in London and WCRS have launched a multi-media campaign, celebrating love in all its forms. The ‘Love Happens Here’ campaign will play out in two phases; ‘Hate’ and ‘Love’. The first phase draws attention to the rising problem of anti-LGBT+ hate crime in the London with Guerrilla-style fly-postering across the city,…

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American Airlines Stands Up Alongside Their Team Members In The Fight Against Cancer

Agency Crispin Porter + Bogusky and American Airlines and nearly 60 of their cancer fighting, surviving and co-surviving team members came together to film a campaign as part of its collaboration with Stand Up To Cancer and their Ambassador Bradley Cooper. Last year, American Airlines launched a multi-year, multi-million-dollar collaboration with Stand Up To Cancer because of their groundbreaking approach to cancer research and commitment to fighting this terrible disease by getting new therapies to patients quickly. “Standing up is a powerful thing,” said Bradley Cooper, Stand Up To Cancer…

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