Controversial anti terror ad goes viral in the Middle East

‘Bomb violence with mercy’: anti-terror ad has gone viral in the Middle East during the month of Ramadan. The video by Kuwaiti telecoms firm Zain aired at the end of lsast month for Ramadan has divided opinion with its depiction of victims confronting a bomber. In Muslim countries advertisers the spend a large part of their annual budget during Ramadan. The three-minute video, featuring Emirati pop star Hussain al-Jassmi has registered nearly six million views on Zain’s YouTube page. The controversial video shows real life footage from terror attacks and…

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Shazam and Alzheimers Research UK unite to create “The Day Shazam Forgot”

Shazam is a service that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on your device, it is one of the top 10 apps in the world and for a day in April it forgot. Alzheimers Research UK and creative agency Innocean Worldwide UK partnered with Shazam mirrored what happens as Alzheimer’s develops by hindering the apps ability to recall song titles from a short piece of the song. Alzheimers Research UK said: “Most people think that memory loss, one of…

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