Day: 25 September 2017

Direct Line and Saatchi & Saatchi Introduce Fleetlights To Help Save Lives At Sea

Stuart Mitchell

Following the launch of the successful Fleetlights campaign first developed in 2016, Direct Line and Saatchi & Saatchi London have released their first brand partnership to use the pioneering Fleetlights technology. Caister Lifeboat Service in Norfolk is the first search and rescue team in the world to use the high performance, ground breaking semi-autonomous drone technology, which is set to be revolutionary in saving lives at sea. Fleetlights technology enables a network of drones equipped with high-powered lights and HD cameras, to perform semi-autonomous flights. Each drone uses mesh networking…

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Supari Studios launch new video to tackle body shaming through their Vitamin Stree channel

Stuart Mitchell

Supari Studio’s have launched a new video ‘Fit is Not A Body Type’ to highlight issues of body shaming and to encoutrage acceptance of the difference between body types through their Vitamin Stree channel. Vitamin Stree is a content channel that focuses on cultural, political, artistic and ideological perspectives that are shaping the lives of women in contemporary India. Through objective analysis, in-depth research, original reporting and inspirational storytelling, their goal is to offer unique assessments to issues that matter most to the Indian woman of today. They told us:…

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Digital Mums and Iris launch next stage of #WorkThatWorks initiative

Stuart Mitchell

Digital Mums, who aim to help mothers achieve their perfect work/life balance for the good of businesses everywhere,  has launched the next stage of its #WorkThatWorks initiative. The ‘Clean Up The F Word’ Campaign is a nationwide iniative which aims to change perceptions of flexible working in business. The Campaign has been designed with creative agency Iris as part of a pro-bono partnership and plays on people’s assumptions that the ad may be talking about another “F” word. Nikki Cochrane, co-founder Digital Mums says: “It is time we stopped seeing…

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Grandparents Plus & Family Lives launch kinship carer campaign in Trafalgar Square

Stuart Mitchell

National charities Grandparents Plus and Family Lives, with the support of the Big Lottery Fund, have launched a social experiment video in the hopes of lifting the nation’s blindfold and making kinship carers more visible.  Social change company Shape History were commissioned by the charities to create a two and a half minute social experiment video to spearhead their kinship care campaign, highlighting the important role kinship carers play in the lives of the young. There are roughly 200,000 children under the guardianship of kinship carers in the UK. Kinship…

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