Complaints to the ASA (Advertising Standards Authority) for the first half of 2017 have been released this week. These figures highlight that the advertising industry still has a long way to go in its ethics. The ASA figures show that TV continues to be the most complained about advertising medium with 5,127 complaints about 2,272 ads. Online ads are a close second (4,062 complaints), with more individual ads (3,852) complained about than any other medium. The most concerning figures, in terms of advertising ethics is that misleading ads continue to…
Read MoreMonth: September 2017
Old Mout Cider hatch a plan to get the UK saving kiwi
Kiwis for kiwi has joined forces with Old Mout Cider UK, to generate support for kiwi conservation. The cider company has reunited conservation champions and presenters of BBC’s cult television programme, The Really Wild Show, Chris Packham and Michaela Strachan, to launch a one-off, kiwi-dedicated programme, entitled The Kiwi Wild Show. As part of a kiwi-saving mission, Michaela visited New Zealand to meet with a team of scientists, conservationists and rangers from Kiwis for kiwi, the national charity that creates safe habitats for kiwi to grow and thrive. Its vital…
Read MoreLatest UK ad complaint figures released by the ASA
Complaints to the ASA (Advertising Standards Authority) in the first half of 2017 show that TV continues to be the most complained about advertising medium with 5,127 complaints about 2,272 ads. Online ads are a close second (4,062 complaints), with more individual ads (3,852) complained about than any other medium. Despite receiving fewer complaints, there were 11% more cases (individual ads complained about) compared to the same period in 2016. In total, the ASA received 13,131 complaints (19.8% fewer than last year) about 9,486 ads (January – June). The decline…
Read MoreStoptober Campaign from PHE is back
Stoptober, the 28-day stop smoking campaign from Public Health England, is back from 1st October. Stoptober has driven over 1 million quit attempts to date and is the biggest mass quit attempt in the country. It is based on research that shows that if you can stop smoking for 28-days, you are five times more likely to stay smokefree for good. There a lots of ways to quit and Stoptober can help people choose what works for them. You can quit using medication (including nicotine replacement therapies such…
Read MoreUnilever tops high-profile sustainability ranking
Well done to Unilever who have once again ranked first in the Personal Products sector of the 2017 Dow Jones Sustainability Index (DJSI) – a list which calls itself one of the most credible and high-profile markers of corporate sustainability leadership. DJSI assesses and ranks the economic, environmental and social performance of over 3,000 publicly traded companies. Unilever has participated in the benchmark since it was launched in 1999 and, over that period, has been named sector leader 18 times. DJSI is used by investors who recognise that responsible business practices…
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