Day: 16 October 2017

PBTF and RPA Create videos to Help Make Cancer Care Less Scary for Kids

Stuart Mitchell

A brain tumor diagnosis is scary for anyone, but for children it can be even scarier and more confusing. The Pediatric Brain Tumor Foundation, the world’s largest nonprofit dedicated to families facing a child’s brain tumor diagnosis, and leading independent ad agency RPA created a fictional group of characters called the Imaginary Friend Society to help teach kids about treatment in a way that’s easy to understand. The imaginary friends appear in a series of 20 animated films that feature various experiences children confront after a diagnosis, such as: What’s…

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Brave women stand up to cancer and bare their mastectomy scars

Stuart Mitchell

Fourteen women who were diagnosed with breast cancer, including some who are still receiving treatment, have taken part in a photo shoot for Stand Up To Cancer, showing their mastectomy scars in a series of gritty and honest portraits. The project, called ‘Mastectomy’, has been released as part of the Stand Up To Cancer campaign and marks the beginning of Breast Cancer Awareness Month. Launched in the UK in 2012, Stand Up To Cancer is a joint fundraising campaign from Cancer Research UK and Channel 4, raising money to support…

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CIPR launches 2017 Ethics Festival

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has launched Ethics Festival 2017 – a programme of initiatives aimed at championing ethical practice and highlighting the ethical duties of public relations practitioners. Throughout October, the CIPR will publish guidance and host events across the UK aimed at educating PR professionals on key ethical issues impacting public relations. 2017 Ethics Festival highlights include events on: Corporate snakes and career ladders (12 Oct, London) Is fake news undermining democracy? (12 Oct, Bristol) Moral Maze: you be the judge (17 Oct, Birmingham) The ethical use…

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Launch of new domestic abuse photo project, one thousand words

Stuart Mitchell

Scottish Women’s Aid and Zero Tolerance have today launched a new creative project in collaboration with survivors to show the reality of domestic abuse. One thousand words is a collection of 15 powerful photos taken by acclaimed photographer and storyteller Laura Dodsworth based on the words and experiences of women who have lived through domestic abuse. The images created are unique; contrary to most depictions of domestic abuse they do not show bruises, or physical violence. Inspired by Scotland’s new Domestic Abuse Bill, the charities say that this is a…

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Spinning Tea Cups Made the World Go Round This World Peace Day

Stuart Mitchell

Brooke Bond Tea has launched an online film campaign for World Peace Day. The Campaign, created by LOLA MullenLowe Madrid,  supports Unilever´s working partnership with Peace One Day. The ad looks to and reinforce their brand mission that common ground is just a cup away. Brooke Bond is a brand owned by Unilever. For World Peace Day, Brooke Bond, wanted to inspire people to come together for a conversation over a cuppa, and to highlight this age old was of putting aside your differences and cocentrate on your similarities. “For hundreds…

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