Tag: Ethics

ASA – The ethics of automating regulation

Stuart Mitchell

The ASA/CAP have released a post called: The ethics of automating regulation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA aims for high ethical standards, delivering regulation that is transparent, proportionate, targeted, consistent and accountable.  Increasingly we are making use of machine learning and AI-based automated systems to help deal with the challenges of regulating digital advertising. The scale of the modern…

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Ethical Marketing Podcast – 3 pt 2 – Ben Downing from Havas Media Group on ethics, VR in marketing, and so much more

Stuart Mitchell

This podcast Stuart is still on his own and chats to Ben Downing, Global Managing Director, Ethical Media and Strategic Partnerships for Havas Media Group, in an interview which was so interesting and covered so many things that I’ve had to split it in two parts, this is part 2! Ben, previously Global Head of Programmatic at Havas, has led the roll out of Havas’ Social Equity Marketplace, and has an interest in all things marketing, ethics and many more things as we discover. Sites mentioned in the podcast, that…

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‘Former MPs cannot exercise influence for commercial gain’ – PRCA responds to David Cameron reports

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has responded to reports that former Prime Minister David Cameron allegedly lobbied Whitehall to increase access to emergency COVID-19 loans schemes for a private company. Reports suggest David Cameron used his influence amongst former colleagues to secure access to funding for financial services company, Greensill Capital. The organisation now faces bankruptcy and owes debts of up $1.75bn. Public Affairs Board Chair Liam Herbert CMPRCA: “It is difficult to ignore the irony of a former PM who targeted the ethical and regulated practices of…

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‘Empathy and ethics must form the heart of PR’s recovery’ – 2020 PRCA PR Census

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has published the results of its flagship annual PR and Communications Census. This year’s study combines data gathered in March and October to offer a comparative snapshot of the PR industry before and after the COVID-19 outbreak. The research, sponsored and carried out by Norstat, is based on survey responses from 1,251 PR professionals across the UK. The 2020 Census data gathered in March shows that the industry was on course for another year of growth, having contributed £15.7bn to the economy and…

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PR firm backs charity call to improve ethics of social media

Stuart Mitchell

Campaign Collective has backed a coalition of 37 charities urging social media owners to take action against hate speech online. The social enterprise, which helps charities and other campaigners with their PR & communications, has joined the suspension of all advertising spending on Facebook in July. Facebook’s policies for addressing hate speech are under increasing global scrutiny as big businesses boycott advertising on the platform. But the reality is that this is a problem for any organisation which uses their platforms.  Campaign Collective will join 37 UK charities in forming a working group…

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