A strategy to prevent and eradicate violence against women and girls is to be expanded and backed by more than £1 million of additional funding the Scottish Government has announced. The Equally Safe delivery plan includes measures to teach school children the importance of consent and healthy relationships and will see Rape Crisis Scotland’s sexual violence prevention programme rolled out across a further 11 local authorities. The plan, which contains 118 actions, also includes an ‘Equally Safe’ accreditation scheme which will be developed for employers to promote best practice in…
Read MoreDay: 13 December 2017
BBH London’s Black Sheep Studios works with Cifas to create ‘Sponsor a Child Trafficker’ film
Last week saw the launch of a new film produced by Black Sheep Studios for Cifas, the UK’s fraud prevention service, aiming to deter young people – in particular, students – from becoming money mules. New data shows a 75 per cent rise during the first nine months of 2017, in the number of 18 to 24 year olds who are letting their bank accounts be used to transfer the proceeds of crime. This is where an account, policy or product is misused by the genuine account holder. The most…
Read MoreConsequence Strains: Three New Cannabis Strains Created to Expose the Consequences of Driving High
BBDO Toronto has partnered with R.I.D.E. CHECKS and medical marijuana producer, Beleave, to create “Consequence Strains,” three new cannabis strains that expose the consequences of driving high. The cannabis information resource Leafly.com lists 779 known marijuana strains, yet whimsical names like Laughing Grass and Candy Cane Brain fail to convey the potentially life-changing consequences of smoking and driving. High driving is on the rise in Canada. Nearly 500,000 Canadians have admitted to driving after using marijuana in the past year, and these numbers are expected to increase substantially when recreational…
Read MoreCNR Challenges Us With A Powerful Film
“Refugees” and “migrants” have been front-page news across all media for months. But behind the knee-jerk phrase “migrant crisis” lies a terrible crisis of European hospitality. After the ordeal of their journey, men, women and children leaving their country in an emergency, fleeing poverty, terror or war, see their hopes dashed on the gates of fortress Europe. The European Union, which has spent €13 billion since 2000 to combat so-called migrant flows, does not grant them the dignified welcome to which they are entitled, infringing international agreements and the Human…
Read MoreThe Ad Council’s 64th Annual Public Service Award Dinner in Honor of Unilever CEO Paul Polman Celebrates the Power of Advertising for Social Change
On the 30th November the Ad Council, the non-profit leader behind iconic and impactful public service campaigns including “Love Has No Labels” and Smokey Bear, held its 64th Annual Public Service Award Dinner honoring Paul Polman, CEO of Unilever. Samantha Bee, host of TBS’s Emmy-winning Full Frontal with Samantha Bee, emceed the event, which concluded with a live performance from musicians Pat Benatar and Neil Giraldo. The event was held at the New York Hilton Midtown in New York City. Attended by more than 1,500 prominent executives from the media,…
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