Day: 26 January 2018

GT’s Living Foods announces its new 2018 Winter Edition Kombucha, Pure Love with Universal Love Campaign

Stuart Mitchell

GT’s Living Foods has announced a new limited edition offering, Pure Love. This exclusive seasonal flavor features a fruity floral blend that marries their Organic and Raw Kombucha with fresh pressed Blood Orange, dried Rose Buds and Petals, dried Hibiscus Flowers, fragrant Rose Water and 100% pure love. The Pure Love campaign promotes universal love by inspiring acts of love for yourself and others. This heartfelt sentiment is artistically captured in the unique bottle design that radiates pure love. Hosting a luncheon for the launch, GT Dave, Founder & CEO…

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Diversity in ad agencies creeps up reveals IPA Survey

Stuart Mitchell

Levels of diversity within advertising agencies have shown mild improvements, however, more must be done to achieve parity. This is according to findings from the IPA’s annual Diversity Survey, published this week. The Survey details the gender and salary split of individuals within agencies by seniority, as well as showing the percentage of BAME employees in agencies. Key highlights: There has been a marginal increase in women in C-suite roles* year-on-year, from 30.3% in 2016 to 30.9% in 2017. Over the longer term, this has increased steadily from 23.3% in…

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Cadbury’s New Campaign Shines a Light On Every Day Acts of Kindness

Stuart Mitchell

Cadbury has launched a new global brand platform which takes it back to its roots; a family brand founded on generous principles. The new positioning shines a light on the kindness and generosity that we see in society everyday, and facilitates moments of real human connection. The first creative under the new global brand platform is centred on the nation’s favourite chocolate, Cadbury Dairy Milk, and sees the brand embrace an authentic and caring approach, capturing the spirit of the nation in a way that individual consumers can relate to.…

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United Breast Cancer Foundation at the 60th Annual Grammy® Awards

Stuart Mitchell

The United Breast Cancer Foundation (UBCF) has announced the publication of their print Public Service Announcement (PSA), “Time Should Be Up for Breast Cancer Too” published in the 60th Annual Grammy® Awards Commemorative Program. “Music’s Biggest Night,” The 60th Annual Grammy® Awards, will take place for the first time since 2003 at New York City’s Madison Square Garden on January 28, at 7:30 pm. The telecast will be broadcast live on CBS at 7:30–11 p.m. ET and 4:30–8 p.m. PT. The 60th Annual Grammy® Awards Commemorative Program will be available…

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TAG Heuer Launches First Celebrity Fundraising Campaign Benefiting Cycle for Survival

Stuart Mitchell

TAG Heuer, the avant-garde of Swiss watchmaking, and Cycle for Survival, the movement to beat rare cancers, have announced The TAG Heuer Cycle for Survival Fundraising Challenge. The unprecedented digital competition includes notable athletes, actors and artists dedicated to fighting back against rare cancer by funding cutting-edge research.  With the help of its ambassadors, TAG Heuer is raising money for Cycle for Survival’s 2018 campaign with a social media kick-off. 100 percent of every dollar raised goes to groundbreaking rare cancer research and clinical trials led by Memorial Sloan Kettering…

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