Tag: Cadbury

The Prince’s Trust and Cadbury Partner on ‘Give a Doubt’ Campaign

Stuart Mitchell

Cadbury and The Prince’s Trust have partnered on a new campaign, ‘Give a Doubt.’ It aims to help young people realise that their self-doubt and uncertainties needn’t hold them back, and that sharing their doubts can help overcome them, and restore hope for the future. The partnership also sees the launch of special limited-edition packs of the much-loved Cadbury Dairy Milk bars, displaying the doubts of footballing legends Ian Wright, Steph Houghton & Gary Neville, providing encouragement to young people and inspiring others to share their own. Available now, the…

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Cadbury’s New Campaign Shines a Light On Every Day Acts of Kindness

Stuart Mitchell

Cadbury has launched a new global brand platform which takes it back to its roots; a family brand founded on generous principles. The new positioning shines a light on the kindness and generosity that we see in society everyday, and facilitates moments of real human connection. The first creative under the new global brand platform is centred on the nation’s favourite chocolate, Cadbury Dairy Milk, and sees the brand embrace an authentic and caring approach, capturing the spirit of the nation in a way that individual consumers can relate to.…

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Design Bridge create limited edition tin for Cadbury Heroes to mark 10th birthday of Help for Heroes

Stuart Mitchell

Design Bridge have shared details of a special, limited edition tin they’ve created for Cadbury Heroes to mark the 10th birthday of Help for Heroes, the charity that supports people with injuries and illnesses sustained while serving in the British Armed Forces. Connected by its name, Cadbury Heroes was perfectly placed to partner with the charity and the design celebrates a decade of its exceptional work and the bravery of the people it supports. David Annetts, Executive Creative Director from Design Bridge commented, “We wanted the design to focus on the optimism and positivity…

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