Month: May 2018

Reusable Packaging Association Launches Switch, Save + Sell Campaign Promoting the Value of Reusable Transport Packaging in Food Applications

Stuart Mitchell

The Reusable Packaging Association (RPA) launched today a new campaign promoting the value of reusable transport packaging systems for the movement of food from farm, producer, or processor to point of sale. The campaign demonstrates how food distribution can be more efficient, effective, and sustainable in a reusable packaging system, generating positive top line, bottom line, and environmental results. Reusable packaging has a long history of effective use for the transport of food, and modern product technologies and supply chain operations are enabling increasing opportunities for reuse. “Reusable Transport Packaging…

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This is not a drill – dental ads wisdom

Stuart Mitchell

The ASA have put out a blog post talking about dental ads wisdom that I have copied below (c) of post is the ASA’s, I hope you will find interesting, please see their site for more info: National Smile Month is just around the corner, so to celebrate we’ve put together some key things to consider when creating ads for dental products and treatments. Hold evidence to support objective claims Marketers are required to hold robust supporting evidence before making objective claims.  When making efficacy claims about a dental product or…

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Online ads overtake TV ads for complaints, with double the cases

Stuart Mitchell

The ASA have put out a blog post talking about Online ads overtaking TV ads for complaints, with double the cases that I have copied below (c) of post is the ASA’s, I hope you will find interesting, please see their site for more info: We have today published our Annual Report, Showing More Impact. The report sets out changes in the balance of advertising regulation during 2017, a year which saw a record number of ads amended or withdrawn following ASA action (7,099), as well as a record number of…

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Brady Campaign Releases “Real NRA Annual Report”

Stuart Mitchell

As the National Rifle Association begins its 2018 convention, a new report from the Brady Campaign and Center to Prevent Gun Violence details what the NRA has done in the last year, juxtaposed against shockingly frequent shooting incidents. They claim the report, the NRA’s extremism, knee-jerk opposition to life-saving gun reforms, and newly-revealed Russian connections are costing it clout and credibility after an agonizing year of deadly shooting rampages. In month-by-month detail, the report documents how the NRA reacted to so many high-profile mass shootings, namely by doubling down on…

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Dead good advice on zombies in ads

Stuart Mitchell

The ASA have put out a blog post talking about zombies in ads that I have copied below (c) of post is the ASA’s, I hope you will find interesting, please see their site for more info: We take our duty as a responsible regulator seriously:  when we see an opportunity to help society we take it – even if it goes a bit further than ad regulation.  Which is why we want to make sure you’re at your most vigilant this May because, as you may or may not…

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