CAP: Getting the job done: getting your ads for employment opportunities right

The ASA/CAP have released a post called: Getting the job done: getting your ads for employment opportunities right. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the pandemic still there, people have realised that, whilst life feels different to what we once knew, it still rumbles on. This means that this year, people are increasingly doing things that they couldn’t do easily in…

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CAP – #InfluencingResponsibly – Make clear upfront when ads are ads

The ASA/CAP have released a post called: #InfluencingResponsibly – Make clear upfront when ads are ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last week the ASA published a report on their proactive monitoring of some influencer marketing activity on Instagram and the disappointing level of non-compliance they found.  While we often hear that ‘the rules are unclear’ or there are ‘too many…

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CAP – Wait a minute, Mr Postman – Delivery charges in ads

The ASA/CAP have released a post called: Wait a minute, Mr Postman – Delivery charges in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Internet shopping has a lot going for it. Along with avoiding the crowds, you can also find what you want, when you want and then instantly compare the prices with other businesses. With internet shopping becoming part and parcel…

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CAP – Taking care with ads for self-care

The ASA/CAP have released a post called: Taking care with ads for self-care. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Self-Care refers to the actions that individuals take for themselves, on behalf of and with others, in order to develop, protect, maintain and improve their health, wellbeing or wellness.  Because of the on-going pandemic, this year has been a significant challenge for everyone…

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CAP – Consulting on new guidance on ads for ‘loot boxes’ and other in-game purchases

The ASA/CAP have released a post called: Consulting on new guidance on ads for ‘loot boxes’ and other in-game purchases. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a consultation on proposals to introduce new formal guidance on advertising in-game purchases, including the random-item purchases commonly known as ‘loot boxes’. What are in-game purchases? Within modern video games and apps, it…

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