Tag: ads

CAP – Disposing of misleading ads

Stuart Mitchell

The ASA/CAP have released a post called: Disposing of misleading ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Taking out the bins shouldn’t be a complicated chore and making sure ads don’t mislead people about how to dispose of a product or its packaging properly doesn’t have to be either. In November 2023, the ASA published independent research into how terms like ‘recyclable’, ‘compostable’,…

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A quick guide to changes to the misleading advertising rules

Stuart Mitchell

In April, CAP and BCAP (the bodies that write the advertising Codes enforced by the ASA) introduced amendments to their rules to reflect new UK consumer law – the Unfair Commercial Practices provisions in the Digital Markets, Competition and Consumers Act 2024. The UCP provisions update and replace the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs). However, the key principles of misleading advertising underpinning the Codes remain largely the same, with some slight changes to wording and definitions and the addition of new prohibited commercial practices. The changes…

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New Hispanic cereal campaign demonstrates importance of authentic content creation

Stuart Mitchell

Kellogg Company’s Director of Cultural and Inclusive Marketing, Chelsea Jenkins, shares why and how Kellogg is launching a campaign, “On Mom’s tables Aquí y Allá”” on Kellogg Company’s Social K blog. —————————————————————————————- A core facet of our company’s Kellogg’s™ Better Days global environmental, social, and governance (ESG) strategy is our commitment to appreciate all individuals for their diverse backgrounds, experiences, styles, approaches and ideas. How we market our foods is essential to how we express this commitment. We have a massive responsibility to understand our consumers – to make sure…

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CAP – Make sure you ‘Crypto’ the line with your ads

Stuart Mitchell

The ASA/CAP have released a post called: Make sure you ‘Crypto’ the line with your ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Cryptoassets are increasing in popularity and so we are seeing lots more advertising in this area. If you are advertising these types of products, it is important to be familiar with the Code rules. The ASA has recently issued a statement…

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ASA – ASA publishes findings on racial and ethnic stereotyping in ads

Stuart Mitchell

The ASA/CAP have released a post called:  ASA publishes findings on racial and ethnic stereotyping in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published the findings of a major project which looked at the extent to which portrayal of race or ethnicity in UK ads might give rise to harm or serious offence, including by reinforcing adverse stereotypes.  The findings both…

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