Day: 5 June 2018

Fashion influencer Mariah Idrissi visits Harrow Horizons mental health service

Stuart Mitchell

Muslim model, presenter and actress is taking part in FastForADay campaign to support Barnardo’s during Ramadan   British Muslim model Mariah Idrissi visited a Barnardo’s service in London on May 22 as part of a Ramadan campaign to support the UK’s leading children’s charity. Mariah, who rose to prominence in 2015 as the UK’s first Hijabi model through a high street fashion campaign, is taking part in #FastForADay, an influencer-driven campaign to raise awareness of Barnardo’s work in the British Muslim and wider BAME communities. She met the team at…

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DDB San Francisco shines a light on saving energy with an alternative ad

Stuart Mitchell

DDB San Francisco created a clever way for Energy Upgrade California to “shine a light” on energy conservation in honour of Earth Day. In order to demonstrate that together we’re #BetterOff, the lights on a billboard in the Los Angeles area were turned off for a night, creating an alternative advertisement supporting the Energy Upgrade California initiative on top of the existing advertiser’s message. The agency created a  time-lapse video of the entire activation that shows the unique transformation the out of home space made over night. Lighting this billboard space…

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Launch of New National Osteoarthritis Awareness Campaign: “StandUP2OA” Has Unique Focus on Disease Prevention

Stuart Mitchell

Today, 30 million Americans – nearly 1 in 10 adults – have osteoarthritis (OA), a leading cause of disability. Of the 100 different types of arthritis, osteoarthritis is the most common and is a serious disease that mainly affects joints in the hands, knees and hips in adults. Unfortunately, OA rates in the U.S. are significantly increasing and are expected to continue to do so in the next two decades as baby boomers age and the effects of the obesity epidemic take hold, according to the latest estimates from the…

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The ALS Association Launches PSA Campaign Showing ‘The Reality of ALS’

Stuart Mitchell

The ALS Association has released a series of public service announcements (PSAs) highlighting what life is like with ALS. Throughout May, which is ALS Awareness Month, the Association will promote and distribute three separate PSAs showing “The Reality of ALS.” “Many people have heard of ALS, but they may not know much about the disease,” said Brian Frederick, executive vice president of communications of The ALS Association. “Our goal with this PSA campaign is to show what it’s like to live with ALS and the devastating impact the disease has…

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Coppertone® Launches the Protect What Matters Most Initiative to Empower Kids to Rethink Sun Safety and Take Action

Stuart Mitchell

As skin cancer rates continue to rise, the time is right for Coppertone® to help impact positive change – starting with the next generation of young Americans. Coppertone® is launching its Protect What Matters Most campaign in partnership with 4-H, the nation’s largest youth development organization, to educate kids on the importance of protecting their skin every day – rain or shine. For decades, Coppertone® has made it their number one priority to ensure people can enjoy their time outdoors with a wide range of quality sunscreens. This new educational…

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