Tag: Sun Safety

CAP – Soak up our advice to stay safe in the sun

Stuart Mitchell

The ASA/CAP have released a post called: Soak up our advice to stay safe in the sun.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Sun Awareness Week is a campaign in May that seeks to raise awareness of skin cancer, the dangers of tanning and sunburn, and encourages people to check for signs of skin cancer.  Follow our top sun safety tips to…

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Coppertone® Launches the Protect What Matters Most Initiative to Empower Kids to Rethink Sun Safety and Take Action

Stuart Mitchell

As skin cancer rates continue to rise, the time is right for Coppertone® to help impact positive change – starting with the next generation of young Americans. Coppertone® is launching its Protect What Matters Most campaign in partnership with 4-H, the nation’s largest youth development organization, to educate kids on the importance of protecting their skin every day – rain or shine. For decades, Coppertone® has made it their number one priority to ensure people can enjoy their time outdoors with a wide range of quality sunscreens. This new educational…

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Staying out for the summer – sun safety and the Ad Code

Stuart Mitchell

The ASA have put out a blog post talking about Sun Safety and the Ad Code that I have copied below (c) of post is the ASA’s, I hope you will find interesting, please see their site for more info: Getting out and about to enjoy the sun is a great idea provided you do so safely, but marketers often find themselves getting burned by the ASA if they start making ‘dodgy’* claims about all things sun-related. Suncreams When it comes to suncreams, CAP Code rule 12.22.21 allows ads for…

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