Month: June 2018

Think of the children! Issues around harmful emulation

Stuart Mitchell

The ASA have published some advice for marketers when dealing with ads which may appeal to children, I have copied it below but this is available on their website. Marketers must take care to ensure that their ads do not condone, encourage or unreasonably feature behaviour that could be harmful to children if emulated.  Here we look to some recent ASA rulings to bring this requirement to life. Implying an unsafe behaviour can be enough to break the rules The ASA considered this in a Wrigleys Extra ad, which showed…

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Outcome Health Announces Partnership With Shatterproof To Break The Stigma Around Addiction

Stuart Mitchell

Outcome Health, a technology company that provides health education at the moment of care to improve patient outcomes, today announced a partnership with Shatterproof, a national nonprofit organization committed to reducing the stigma associated with addiction. Through this partnership with Outcome Health, Shatterproof can deliver actionable healthcare intelligence to patients via a digital platform — specifically waiting room TVs and exam room wallboards — to physician practices across the country. “Shatterproof is working to make sure every American has access to treatment based on proven research, without shame and stigma,”…

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Valpak® Unites With Susan G. Komen® For A Special “Valpak Goes Pink” October Breast Cancer Education And Fundraising Campaign

Stuart Mitchell

Valpak, have announced its partnership with Susan G. Komen (Komen) throughout this year’s National Breast Cancer Awareness Month in October. “Valpak is a trusted and iconic brand, and we’re delighted to have their support,” said Christina Alford, SVP of Development from Komen. “Breast cancer still claims too many lives, so it will take all of us doing something – being More Than Pink – to finally end this disease.” Jennifer Glen, SVP of Sales and Partnerships for Valpak says, “We are thrilled to team with Susan G. Komen in this…

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TRIWA create a Humanium Watch

Stuart Mitchell

Armed violence is a global epidemic with over 500 million illegal firearms in existence across the world, particularly affecting developing countries. Accounting for at least one person shot and killed every minute, the need to stamp out violence related to guns is imperative. Time can change that. TRIWA x HUMANIUM METAL is a unique collaboration between watchmaker TRIWA and Humanium, forming a watch from destructed illegal firearms. Crafted out of something that was once a destructive force, the metal is melted and moulded to form something useful. Though only a…

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Christopher Ranch launches national campaign with the Elephants of Africa Rescue Society

Stuart Mitchell

Christopher Ranch, the nation’s premier garlic company, is partnering with EARS (Elephants of Africa Rescue Society) and the Monterey Zoo to launch a first of its kind campaign to raise awareness and funds for elephant conservation and the greater development of Monterey Zoological Society. Over the next year, for every case of Christopher Ranch Elephant Garlic that’s sold nationwide, Christopher Ranch will be donating $1.00 to help fund EARS’s operational activities both domestically and internationally. As Christopher Ranch sells tens of thousands of cases on an annual basis, these funds…

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