Month: June 2018

Parent Heart Watch and Sudden Cardiac Arrest Foundation Join Forces to Urge the Public to Learn CPR and How to Use AEDs to Help Save Lives

Stuart Mitchell

Parent Heart Watch and the Sudden Cardiac Arrest Foundation have joined forces to urge the public to learn CPR and how to use automated external defibrillators (AEDs) to help save lives threatened by sudden cardiac arrest. The co-sponsored Call-Push-Shock campaign is being launched to coincide with National CPR and AED Awareness Week June 1-7, a national observance designated by Congress in 2007. Sudden cardiac arrest (SCA) is the third leading cause of death in the U.S. It affects more than 356,000 people each year—including 7,000 youth under age 18—and unfortunately…

Read More

Fashion influencer Mariah Idrissi visits Harrow Horizons mental health service

Stuart Mitchell

Muslim model, presenter and actress is taking part in FastForADay campaign to support Barnardo’s during Ramadan   British Muslim model Mariah Idrissi visited a Barnardo’s service in London on May 22 as part of a Ramadan campaign to support the UK’s leading children’s charity. Mariah, who rose to prominence in 2015 as the UK’s first Hijabi model through a high street fashion campaign, is taking part in #FastForADay, an influencer-driven campaign to raise awareness of Barnardo’s work in the British Muslim and wider BAME communities. She met the team at…

Read More

DDB San Francisco shines a light on saving energy with an alternative ad

Stuart Mitchell

DDB San Francisco created a clever way for Energy Upgrade California to “shine a light” on energy conservation in honour of Earth Day. In order to demonstrate that together we’re #BetterOff, the lights on a billboard in the Los Angeles area were turned off for a night, creating an alternative advertisement supporting the Energy Upgrade California initiative on top of the existing advertiser’s message. The agency created a  time-lapse video of the entire activation that shows the unique transformation the out of home space made over night. Lighting this billboard space…

Read More

Launch of New National Osteoarthritis Awareness Campaign: “StandUP2OA” Has Unique Focus on Disease Prevention

Stuart Mitchell

Today, 30 million Americans – nearly 1 in 10 adults – have osteoarthritis (OA), a leading cause of disability. Of the 100 different types of arthritis, osteoarthritis is the most common and is a serious disease that mainly affects joints in the hands, knees and hips in adults. Unfortunately, OA rates in the U.S. are significantly increasing and are expected to continue to do so in the next two decades as baby boomers age and the effects of the obesity epidemic take hold, according to the latest estimates from the…

Read More

The ALS Association Launches PSA Campaign Showing ‘The Reality of ALS’

Stuart Mitchell

The ALS Association has released a series of public service announcements (PSAs) highlighting what life is like with ALS. Throughout May, which is ALS Awareness Month, the Association will promote and distribute three separate PSAs showing “The Reality of ALS.” “Many people have heard of ALS, but they may not know much about the disease,” said Brian Frederick, executive vice president of communications of The ALS Association. “Our goal with this PSA campaign is to show what it’s like to live with ALS and the devastating impact the disease has…

Read More