Month: June 2018

Aldi and ITV Launch Signed Ad Break During Deaf Awareness Week

Stuart Mitchell

Aldi has partnered with ITV and broadcasted its first ever fully signed ad break during Coronation Street on Monday 14th May all adverts were signed to mark the start of Deaf Awareness Week (May 14th-20th). The signed ad break, which was a collaboration between the broadcaster and Aldi, will launch with the exclusive first broadcast of Aldi’s new Like Brands advert. Aldi’s new advert, created by McCann UK, features Maisie Sly, star of the Oscar winning film, the Silent Child and her mum in their first ever advertising campaign. Ad…

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Mayor challenges London’s employers to tackle race inequalities

Stuart Mitchell

The Mayor of London, Sadiq Khan, has launched a new initiative to help tackle the unemployment levels of young black men in London. Initially focused on supporting young black men into employment in the construction and digital sectors, over time this new approach will offer additional support to Londoners from a range of backgrounds.     Black men aged 16-24 are among some of the most likely to be unemployed in the capital  – 32 per cent compared to 14 per cent for young white men1. The Mayor’s Workforce Integration Network…

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Texas Center for the Missing and Clear Channel Outdoor Americas Launch Digital Billboard Campaign Timed with National Missing Children’s Day

Stuart Mitchell

Texas Center for the Missing (TCM) and Clear Channel Outdoor Americas (CCOA), subsidiary of iHeartMedia Inc., have participated in press events throughout major Texas markets to launch a new digital billboard campaign calling attention to the ongoing searches for local missing children. Some families of missing children, along with local law enforcement working these unsolved cases, spoke at press events throughout the state today and urged the public to share any information they have regarding the disappearance or whereabouts of these children. Timed to begin with National Missing Children’s Day,…

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Elton John To Deliver Landmark Lecture On HIV In Remembrance Of Princess Diana

Stuart Mitchell

The Diana, Princess of Wales Lecture on HIV will be delivered by Elton John in front of an invited audience of politicians, health workers, journalists, civil society leaders, celebrities, and people living with HIV, on June 8th, 2018 in London. The lecture was launched by United Kingdom’s National AIDS Trust (NAT) in 1999 as a living tribute to Princess Diana (who was a patron of NAT until her tragic death in 1997). This lecture is being delivered in partnership with Elton John AIDS Foundation (EJAF) and is supported by Gucci.…

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GEM™fit Proves Gender-Equal Ads and Entertainment Work Better Together

Stuart Mitchell

Gender equity is good for business. Recent research by the Association of National Advertisers (ANA) showed that ads which portray women and girls accurately are more socially acceptable and well-liked by both men and women they surveyed. New research released by ANA’s #SeeHer movement, in collaboration with TiVo, demonstrates that ads that portray women accurately work even better when paired with programming that also portrays women accurately. It’s called GEM™fit: when ads that score high in the ANA’s Gender Equality Measure (GEM™) are aired on high-scoring programs, they deliver better…

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