Month: June 2018

Coppertone® Launches the Protect What Matters Most Initiative to Empower Kids to Rethink Sun Safety and Take Action

Stuart Mitchell

As skin cancer rates continue to rise, the time is right for Coppertone® to help impact positive change – starting with the next generation of young Americans. Coppertone® is launching its Protect What Matters Most campaign in partnership with 4-H, the nation’s largest youth development organization, to educate kids on the importance of protecting their skin every day – rain or shine. For decades, Coppertone® has made it their number one priority to ensure people can enjoy their time outdoors with a wide range of quality sunscreens. This new educational…

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Jaanuu Launches #NurseToNurse Campaign During “National Nurses Week” To Change The Conversation Between Nurses

Stuart Mitchell

Jaanuu is disrupting the medical environment by changing the dialogue between nurses. In honor of National Nurses Week (May 6-12) Jaanuu has debuted an initiative to spotlight nurses who nurture and support one another. With yesterday’s launch of its #NurseToNurse campaign, Jaanuu is seeking to foster greater awareness and appreciation within the nursing community encouraging nurses to share messages of support and recognition to their colleagues. In its ongoing research into the culture of nursing, Jaanuu found that while professional respect and compassion are often the norm, there can also…

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AHF Launch ‘Gonorrhea Alert’ Billboards To Caution about New Drug-resistant Strain of STD

Stuart Mitchell

AIDS Healthcare Foundation (AHF) is launching its latest outdoor advertising campaign with new billboards raising an alarm and offering a ‘Gonorrhea Alert’ about drug-resistant strains of the sexually transmitted disease—including a case of what has been referred to as ‘super gonorrhea’ reported to the World Health Organization (WHO) by physicians in the United Kingdom. The billboard ads come on the heels of a Los Angeles Times front-page article Monday reporting that “STDs in L.A. County are skyrocketing. Officials think racism and stigma may be to blame.” The ‘Gonorrhea Alert’ billboards…

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The Christina Grimmie Foundation Announces Its PLAYER 2 Fundraising Campaign Targeting Youth Looking to Get Involved by Helping Gun Violence Victims

Stuart Mitchell

The Christina Grimmie Foundation announced the launch of its PLAYER 2 fundraising campaign, a social media and mobile giving campaign created to support families impacted by the crisis of gun violence or breast cancer diagnosis. The Foundation was established in 2017 by the Grimmie family in honor of Christina Grimmie, the beloved singer, YouTube personality and finalist on NBC’s The Voice, who was shot and killed in 2016. Since the recent mass-shooting in Parkland, Florida, the U.S. has observed an increasing movement by our youth to make their voices heard…

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CAP Consults on GDPR Changes on the collection and use of data for marketing

Stuart Mitchell

The Committee of Advertising Practice (CAP) is consulting on changes to its rules on the collection and use of data for marketing. These changes are intended to ensure that its rules cover data protection issues most relevant to marketing and that they are aligned with the standards introduced by the General Data Protection Regulation (EU 2016/679, the GDPR). CAP’s regulation of data protection issues is carried out under two sets of rules: section 10 (Database practice) and Appendix 3 (Online behavioural advertising). Section 10 regulates the use of data for…

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