Day: 27 July 2018

Kidde Launches ‘Beat the Beep’ Urging California Residents to Replace Expired Carbon Monoxide Alarms

Stuart Mitchell

Kidde today launched its ‘Beat the Beep‘ campaign to educate California residents about the importance of identifying when a carbon monoxide (CO) alarm needs to be replaced. Kidde is a part of UTC Climate, Controls & Security, a unit of United Technologies Corp. The campaign coincides with the seven-year anniversary of California Senate Bill 183, commonly known as the Carbon Monoxide Poisoning Prevention Act, which went into effect statewide on July 1, 2011. The law requires all single-family homes with an attached garage or fossil fuel source to install CO…

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Saks Fifth Avenue, Lord & Taylor And Saks OFF 5TH Partner To Launch “The Future Is Stigma Free” Campaign

Stuart Mitchell

Saks Fifth Avenue, Lord & Taylor, and Saks OFF 5TH have announced the launch of a new campaign – “The Future Is Stigma Free” – and a corresponding exclusive t-shirt created in partnership with Wear Your Label. This initiative marks the next step towards the commitment made in 2017 to distribute $6 million CAD to support mental health services by 2020 through the HBC Foundation’s in the U.S. and Canada. 100% of sales from the limited edition tee in the U.S. will benefit Bring Change to Mind (BC2M), a non-profit…

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New “Chat Stories” Experience from the Ad Council Draws Teens in with Interactive Underage Drinking & Driving Prevention Message

Stuart Mitchell

The Ad Council has released its first story-driven chat experience on a mobile platform, developed in partnership with the conversational marketing platform Snaps. Inspired by the insight that teens increasingly seek out interactive stories and “chatbots” online, the “Ultimate Party Foul” chat experience leverages this emerging format to seamlessly integrate a message about the consequences of underage drinking and driving. The “Ultimate Party Foul” experience is hosted on Facebook Messenger and supported with donated media from Facebook. “Facebook recently announced there is a user base of over 1.3 billion users…

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Build-A-Bear® Kicks Off 2018 Partnership With Canine Companions For Independence® & Fundraising Campaign To Provide Service Dogs To Kids In Need

Stuart Mitchell

Building on an initial $300,000 donation late last year to Canine Companions for Independence in honor of the retailer’s 20th Birthday in 2017, Build-A-Bear® today announced a fundraising campaign to help provide even more Canine Companions® service dogs to children with disabilities. For every Promise Pets™ furry friend made in U.S. Build-A-Bear Workshop® stores or at buildabear.com June 28 through August 8, Build-A-Bear will donate $1 (up to $50,000) to Canine Companions to provide assistance dogs to kids as they graduate the organization’s professional training program. “At Build-A-Bear Workshop, we…

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Women Who Tech Returns to Europe to Fund Women Entrepreneurs With Its 2018 Women Startup Challenge

Stuart Mitchell

 Women Who Tech, a U.S. based nonprofit that advocates for women in the technology and startup industry today announced the return of the Women Startup Challenge Europe, which will connect women technology innovators from cities across Europe to compete for $50,000 in cash grants. The Startup Challenge, co-hosted by the Office of Paris Mayor Anne Hidalgo, will feature 10 finalists pitching their ventures before a panel of investors and tech industry executives on October 25, 2018 at Paris City Hall, Hôtel de Ville. Applications for Women Startup Challenge Europe are open…

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