Month: July 2018

Another Absolutely Fabulous Safety Video From British Airways And Comic Relief

Stuart Mitchell

Iconic celebrities including Sir Michael Caine, Olivia Colman and Joanna Lumley have come together to create the second instalment of British Airways’ star-studded pre-flight safety video, which launches on board from July. In the video, seven celebrities are seen ‘auditioning’ in humorous sketches while also landing important safety messages. They are under the watchful eye of comedian Asim Chaudhry, who attempts to direct their every move. The new film builds on the success of the first instalment, which featured the likes of Gordon Ramsay, Sir Ian McKellen and Thandie Newton,…

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Amnesty Claim Gossip tax on Whatsapp ‘clear attempt to silence dissent’

Stuart Mitchell

A tax on social media use in Uganda, which came into effect yesterday, is a clear attempt to undermine the right to freedom of expression and must be scrapped, Amnesty International said today. President Yoweri Museveni announcing the tax in March said it was aimed at platforms such as WhatsApp, Facebook, Twitter, Skype and Viber, to curtail “gossip”, a clear infringement on the right to freedom of expression. Joan Nyanyuki, Amnesty International’s Director for East Africa, the Horn and the Great Lakes, said: “It is not the place of the…

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Walmart Foundation Invests Nearly US $2M in ‘Farmer Market Readiness Program’ in India

Stuart Mitchell

Over 6000 farmers in Andhra Pradesh will move to an improved business model for better value chains and better incomes through an intensive two-year project supported by the Walmart Foundation in partnership with ICRISAT. At a meeting in New Delhi, senior representatives from Walmart and the International Crops Research Institute for the Semi-Arid Tropic (ICRISAT) launched ICRISAT’s program focussed on two key national priorities: doubling farmers’ incomes and addressing malnutrition in rural areas. Over the next two years, ICRISAT will work in Andhra Pradesh’s dryland farming areas with 6,100 smallholder…

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Centrepoint and GOOD launch Big Broth

Stuart Mitchell

Social purpose and charity marketing agency GOOD have been appointed by Centrepoint to deliver the mass activation of their brand new featured fundraising event “Big Broth”. Big Broth is a new initiative that was kicked off in early 2018 with a search to find the nation’s tastiest homemade soup. The winner had their soup put into production by Yorkshire Provender, with 20p per pack going to Centrepoint. The next stage is to turn Big Broth into a huge nationwide event, that everyone across the country can join in with. Richard…

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Dawn Commemorates 40 Years of Helping Save Wildlife

Stuart Mitchell

Since 1978, Dawn has been leading the way to a better world by partnering with organizations dedicated to helping save birds and marine animals who were the innocent victims of oil spills and environmental catastrophes. This July, Dawn is celebrating 40 years of helping save wildlife with a new campaign honoring the brand’s legacy of being a force for good. “We are honored to be able to be a force for good and Dawn will continue to support the organizations that dedicate their efforts to helping save the wildlife we…

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