Tag: GOOD

Now is the time for charities to launch emergency appeals, as over 3 in 5 people believe that the cost of living crisis is a greater need than COVID-19

Stuart Mitchell

Born from a recent Charity CEO roundtable, hosted by GOOD, the Cost of Giving Monitor is a quarterly report to provide a clear, real-time picture of the donor landscape as it evolves during the cost of living crisis. Discussion with key charity leaders reveals a pressing need for insight on the cost of living crisis and its impact on individual giving in the UK. GOOD has responded by initiating a quarterly monitor to help charities prepare for the impact the cost of living crisis will have on the sector. GOOD…

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GOOD launch The GOOD Download

Stuart Mitchell

At a time when the world, and the news, can seem a bit bleak, GOOD have decided to launch The GOOD Download, a fortnightly injection of positivity from the world of Marketing & Communications. Developed from the popularity of GOOD’s ‘Three Good Things’ weekly newsletter, The GOOD Download dives deeper into the most inspiring and uplifting stories from the world of brands, causes and creativity. Each episode will see the hosts, Pete Grant, Isobel Boyce and Helena Farrell bring their individual voices and expertise to the conversation. The first two…

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Centrepoint and GOOD launch Big Broth

Stuart Mitchell

Social purpose and charity marketing agency GOOD have been appointed by Centrepoint to deliver the mass activation of their brand new featured fundraising event “Big Broth”. Big Broth is a new initiative that was kicked off in early 2018 with a search to find the nation’s tastiest homemade soup. The winner had their soup put into production by Yorkshire Provender, with 20p per pack going to Centrepoint. The next stage is to turn Big Broth into a huge nationwide event, that everyone across the country can join in with. Richard…

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Good Agency Appointed By Breast Cancer Now To Support Their Innovative New Fundraising Activity

Stuart Mitchell

As part of a competitive pitch, it has been announced that Breast Cancer Now has named GOOD as its lead fundraising agency responsible for charity’s new Regular Giving mass marketing campaign. Collaborating with the Breast Cancer Now team, GOOD will be tasked with creating a new, multi-channel Regular Giving product to recruit and engage donors. The agency’s creative and strategic remit will deliver a brand new creative proposition, as well as a campaign concept and design for use across multiple mediums, starting with digital. Breast Cancer  Now is the UK’s…

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