GOOD launch The GOOD Download

At a time when the world, and the news, can seem a bit bleak, GOOD have decided to launch The GOOD Download, a fortnightly injection of positivity from the world of Marketing & Communications. Developed from the popularity of GOOD’s ‘Three Good Things’ weekly newsletter, The GOOD Download dives deeper into the most inspiring and uplifting stories from the world of brands, causes and creativity. Each episode will see the hosts, Pete Grant, Isobel Boyce and Helena Farrell bring their individual voices and expertise to the conversation. The first two…

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Centrepoint and GOOD launch Big Broth

Social purpose and charity marketing agency GOOD have been appointed by Centrepoint to deliver the mass activation of their brand new featured fundraising event “Big Broth”. Big Broth is a new initiative that was kicked off in early 2018 with a search to find the nation’s tastiest homemade soup. The winner had their soup put into production by Yorkshire Provender, with 20p per pack going to Centrepoint. The next stage is to turn Big Broth into a huge nationwide event, that everyone across the country can join in with. Richard…

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Good Agency Appointed By Breast Cancer Now To Support Their Innovative New Fundraising Activity

As part of a competitive pitch, it has been announced that Breast Cancer Now has named GOOD as its lead fundraising agency responsible for charity’s new Regular Giving mass marketing campaign. Collaborating with the Breast Cancer Now team, GOOD will be tasked with creating a new, multi-channel Regular Giving product to recruit and engage donors. The agency’s creative and strategic remit will deliver a brand new creative proposition, as well as a campaign concept and design for use across multiple mediums, starting with digital. Breast Cancer  Now is the UK’s…

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