Leanne Foy MPRCA, General Manager, PRCA MENA (Middle East & North Africa), left the association on 16th August, 2018, after taking PRCA MENA from launch to great success over the last two years. Foy will be replaced as General Manager by Melissa Cannon MPRCA, who has supported Foy in her role since 1st May, 2018. Foy is leaving the PRCA to take a lead role at markettiers’ Dubai office. Loretta Ahmed FPRCA, Chairman, PRCA MENA, said: “I am very sorry to say goodbye to Leanne who has driven the PRCA’s…
Read MoreMonth: August 2018
Polaris , Clear Channel Outdoor Launch Anti-Human Trafficking Campaign in Sacramento
Polaris, a leader in the global fight to eradicate modern slavery, Clear Channel Outdoor Americas (CCOA), an indirect subsidiary of iHeart Media, Inc., together with Sacramento Mayor Darrell Steinberg, today launched a four-week anti-human trafficking awareness campaign on CCOA’s digital billboards in English and Spanish throughout the Sacramento region. This campaign focuses specifically on labor trafficking and alerts victims how to reach for help through the National Human Trafficking Hotline (1-888-373-7888). Additionally, the campaign will inform residents of the facts surrounding modern day slavery, including that human trafficking is a…
Read MoreThink you know what the CAP Code applies to?
The CAP have put out a post detailing their thoughts on what the CAP Code Applies to, it is a great read and avalable on their site, I have copied below please check out their site: The CAP Code doesn’t define advertising – instead it lists categories of communication and offers supplementary definitions and exclusions in the ‘Scope of the Code’. It would be next to impossible to detail all of the types of marketing that the Code covers so our remit guidance is always indicative, rather than exhaustive, but…
Read MoreGlobal Investors Call for Stronger Standard from Sustainable Palm Oil Certification Group
More than 90 institutional investors representing more than $6.7 trillion in assets under management called on the Roundtable on Sustainable Palm Oil (RSPO) to strengthen its draft standards for certifying the sustainable production of palm oil, a key ingredient found in nearly 50 percent of all packaged goods, from cosmetics to candy. In a letter sent earlier this month to the RSPO, investors voiced their concerns over the group’s relevance and effectiveness, and the current disconnect between leading corporate policy commitments and the RSPO’s Principles and Criteria Guidance. The investors…
Read MoreDell and IMPACT Announce Collaboration to Support Women’s Empowerment in Democratic Republic of Congo
Dell is teaming with the Canadian-based non-profit IMPACT to provide women in the Democratic Republic of Congo with business education focused on investing their savings into new entrepreneurship opportunities in their communities. The announcement came during last month’s annual Dell Women’s Entrepreneur Network (DWEN) Summit in Toronto, where over 150 leading women entrepreneurs, media and Dell executives are gathering to discuss issues and opportunities women entrepreneurs face as they scale and grow their businesses across the globe. The partnership will provide over 300 women artisanal gold miners in northeastern Democratic…
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