CAP – Misleading by emissions? Environmental claims and the CAP Code

The ASA/CAP have released a post called: Misleading by emissions? Environmental claims and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The 5th of June 2021 is World Environment Day, a UN initiative to raise awareness and encourage action to protect the environment.  The environment is currently high on the ASA’s agenda, with our Climate Change and the Environment project taking…

Read More

CAP – Cosmetic interventions and the CAP Code

The ASA/CAP have released a post called: Cosmetic interventions and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Many people like to take pride in their appearance and some look to companies who provide a whole host of cosmetic services, from non-surgical interventions to major surgery.  Ads which promote these services must be prepared with a sense of responsibility to both…

Read More

CAP – Keeping your house in order – ensuring your marketing complies with the CAP Code

The ASA/CAP have released a post called: Keeping your house in order – ensuring your marketing complies with the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK property market may be ever-changing, but our helpful guide to marketing your estate agency services should help you feel more confident that your advertising is on a firm foundation. Here are some key points…

Read More

CAP – Don’t delay paying attention to your compliance – delayed payment services and the CAP Code.

The ASA/CAP have released a post called: Don’t delay paying attention to your compliance – delayed payment services and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Giving consumers a choice of how they pay at your online check-out, such as paying in instalments or in 30 days’ time, increases the payment options available to potential customers.  However, you must always…

Read More

CAP – Like, comment and comply – YouTube and the CAP Code

The ASA/CAP have released a post called: Like, comment and comply – YouTube and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Launched in 2005, and acquired by Google the following year, the aptly named video-sharing platform ‘YouTube’ is often reported as one of the most used social media platforms.  With a wide range of content uploaded by an equally wide range…

Read More