CAP – Keeping your house in order – ensuring your marketing complies with the CAP Code

The ASA/CAP have released a post called: Keeping your house in order – ensuring your marketing complies with the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK property market may be ever-changing, but our helpful guide to marketing your estate agency services should help you feel more confident that your advertising is on a firm foundation. Here are some key…

Read More

CAP – The CAP Code and the rules for video sharing platforms

The ASA/CAP have released a post called:  The CAP Code and the rules for video sharing platforms. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From today, 7 December 2021, the way we regulate advertising on some video-sharing platform (VSP) services will be changing. We have been designated by Ofcom as the co-regulator for VSP-controlled advertising appearing on UK-regulated VSP services. A new Appendix has been included…

Read More

CAP – Misleading by emissions? Environmental claims and the CAP Code

The ASA/CAP have released a post called: Misleading by emissions? Environmental claims and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The 5th of June 2021 is World Environment Day, a UN initiative to raise awareness and encourage action to protect the environment.  The environment is currently high on the ASA’s agenda, with our Climate Change and the Environment project taking…

Read More

CAP – Cosmetic interventions and the CAP Code

The ASA/CAP have released a post called: Cosmetic interventions and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Many people like to take pride in their appearance and some look to companies who provide a whole host of cosmetic services, from non-surgical interventions to major surgery.  Ads which promote these services must be prepared with a sense of responsibility to both…

Read More

CAP – Keeping your house in order – ensuring your marketing complies with the CAP Code

The ASA/CAP have released a post called: Keeping your house in order – ensuring your marketing complies with the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK property market may be ever-changing, but our helpful guide to marketing your estate agency services should help you feel more confident that your advertising is on a firm foundation. Here are some key points…

Read More