Tag: Clearchannel

Nationwide ‘Educate Yourself’ campaign launches to raise menopause awareness with Clear Channel UK and Improper Agency

Stuart Mitchell

On the 14 October 2024 Improper Agency and Clear Channel, one of the UK’s leading Out of home media and infrastructure companies, launches ‘Educate Yourself’, a nationwide campaign raising awareness of menopause and its diverse signs and symptoms. Menopause is a serious and life changing transition that is estimated to effect 30% of women in the UK at any one time. Research found 93% of women felt they would benefit if friends and family were more informed about menopause, 3 in 4 people believing that menopause remains a taboo subject…

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Clear Channel’s Adshel Live network hits 3,500 screens

Stuart Mitchell

Clear Channel UK, has announced the expansion of its Adshel Live network to 3,500 screens, further solidifying its position as the UK’s largest digital Out of Home (DOOH) network. Since its launch in 2015, the Adshel Live network has helped propel DOOH growth in the UK, offering unparalleled reach, impacts, and proximity to key retail locations across the UK—all while driving sustainability and social contribution.  As a percentage of the overall Out of Home (OOH) revenue, DOOH revenue has more than doubled from 32% in 2015 to 65% in 2023…

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How diversity and inclusion can unlock audience growth

Stuart Mitchell

It’s estimated that there are currently 16 million disabled people living in the UK*. This number may not even include everyone who could benefit from acts of inclusion – neurodivergence (e.g. ADHD, autism, dyslexia) can also be classed as a disability under the Equality Act 2010, therefore helping to protect neurodivergent people from ‘discrimination in the workplace and wider society.’  Either way, the number is a substantial one. So why is it that in 2024, in a country of nearly 67 million people, a demographic that makes up nearly a…

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Hertfordshire County Council embraces more Living Roofs to boost local biodiversity

Stuart Mitchell

Lovingly referred to as Bee Bus Stops, Clearchannel’s Living Roofs support native biodiversity, providing a green haven for bees and other pollinators.   Collaborating with North Herts College Stevenage campus, the shelter features local students’ artwork supporting the council’s goal of improving their carbon footprint. This project aims to foster community engagement and creativity.  Debbie McCreath from North Herts College expressed immense pride in the partnership stating:  “The bus stop artwork is bold and reflects the creativity and individual personalities of our students. We are looking forward to seeing the…

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‘All Varieties’ campaign celebrates diversity and inclusion across the UK

Stuart Mitchell

The Out of Home industry celebrates the labels that help people express their individuality and define their place in the world with the All Varieties campaign.   Running from June to July to coincide with Pride 2024, the campaign features new public artwork by renowned artist, Martin Firrell, and highlights the diversity of labels such as ‘they/them,’ ‘gay,’ ‘straight,’ ‘non-binary,’ and ‘trans.’  All Varieties embraces a wide range of identities, including gender non-conforming and experimental pronouns like ‘ze/zir,’ as well as historically significant labels like ‘femme’ and ‘dyke.’ Digital gallery…

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