Month: August 2018

The Recycling Partnership and the PepsiCo Foundation Launch Largest-Ever Industry Challenge to Boost Residential Recycling for 25 Million U.S. Families and Support a Circular Economy

Stuart Mitchell

The PepsiCo Foundation, the philanthropic arm of one of the world’s leading food and beverage companies, and national nonprofit The Recycling Partnership today announced the launch of “All In On Recycling,” the largest ever industry-wide residential recycling challenge to make recycling easier for 25 million families across the country – providing them with the resources they need to recycle more and recycle better. The PepsiCo Foundation is providing $10 million in funding to jumpstart the historic challenge, which is one of the largest-ever public gifts of its kind. The goal…

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Kraft Heinz Expands Environmental Commitments to Include Sustainable Packaging and Carbon Reduction

Stuart Mitchell

As part of its commitment to reduce natural resource needs and manage overall environmental footprint, The Kraft Heinz Company has announced the expansion of its environmental stewardship strategy to include time-bound targets for achieving greater packaging sustainability and setting science-based goals to reduce greenhouse gas emissions. Specifically, Kraft Heinz supports the move toward a circular economy and aims to make 100 percent of its packaging globally recyclable, reusable or compostable by 2025. This announcement, a complement to its Growing a Better World strategy released in last year’s Corporate Social Responsibility…

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Germany’s first gay and inclusive rugby team, the Berlin Bruisers, are fighting with full force for respect and tolerance – on and off the field

Stuart Mitchell

To kick off Pride Season, Germany’s first gay and inclusive rugby team, the Berlin Bruisers are releasing a powerful and provocative campaign promoting respect and tolerance. For the face-to-face offensive, team members bravely stood in front of the camera to tell their own personal stories of exclusion, bullying and stereotyping. “While in other sports homosexual players have to hide in the changing room. The Berlin Bruisers are positioning themselves against prejudice and homophobia with their slogan “Fight for being you“, says Adam Wide, co-founder of the team. The goal of this…

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The Monkeys and Accenture Interactive flex combined capabilities to launch ‘Don’t Die Wondering’ for the Federal Chamber of Automotive Industries

Stuart Mitchell

As many as two in every seven vehicles in Australia built from 1999 onwards have been installed with faulty Takata airbags that have the potential to injure or kill their drivers and passengers. To bring awareness to the seriousness of this manufacturing defect, the Federal Chamber of Automotive Industries (FCAI) has released,‘Don’t Die Wondering’. Created by The Monkeys, part of Accenture Interactive, the public service announcement(PSA) recall campaign empowers Australian vehicle owners to check if their vehicle has a faulty Takata airbag. The campaign leads them to a website purpose-built…

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Jiffy Lube® Teams with MDA for Annual MUSCLE UP! Campaign to Transform the Lives of Kids and Adults with Muscular Dystrophy

Stuart Mitchell

Jiffy Lube and the Muscular Dystrophy Association (MDA) are teaming up for the seventh annual MUSCLE UP!℠ campaign, aimed to help transform the lives of families affected by muscular dystrophy, ALS and related muscle-debilitating diseases. Throughout the month of August, Jiffy Lube customers are invited to make a donation, at participating locations, of $3 or more to MDA, helping to fund programs for families in their community.  In return, customers receive a MUSCLE UP! savings books containing offers totaling more than $100 from Jiffy Lube and other national retailers, including…

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