Crayola Celebrates Continued Commitment to the Environment

This year Crayola celebrates the 10th Anniversary of its 20-acre solar farm, which includes more than 33,000 panels and produces enough energy to make 3 billion crayons and 700 million markers annually, all made in the U.S.A! “To add to the celebration of this important milestone, Crayola is happy to announce that kids all around the world can say their Crayola crayons, markers, paints, and modeling compounds are now made with 100% renewable energy,” said Rich Wuerthele, President & CEO, Crayola. Thanks to our partnership with Energy Power Partners, UGI,…

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CAP – Ensuring your environmental claims are more than just hot air

The ASA/CAP have released a post called: Ensuring your environmental claims are more than just hot air. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The 5th of June 2020 is World Environment Day, a UN initiative to raise awareness and encourage action to protect the environment.  To coincide with this we’ve put together some guidance to help you make sure you make sustainable claims in…

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Thames Water publishes latest environment, social and governance statement

Thames Water has published its second Environment, Social and Governance (ESG) Statement.  It brings together four years of data in an accessible and transparent format to give a balanced view of the company’s performance against key ESG measures. It outlines performance against the following criteria:   Environment: The effect operations have on the natural environment  Social: Relationships with employees, suppliers, customers and communities, and external impact on the economy Governance: The way the business is governed, covering leadership, remuneration, audits and internal control and external shareholder dividends  While Thames Water has published ESG data and information in other documents this year,…

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Swarovski partners with Trucost to highlight environmental impacts

Swarovski has partnered with consultancy Trucost, to place financial figures on the environmental impacts associated with the production of their crystal. Swarovski is one of only a handful of jewelry companies who have engaged Trucost to assess the environmental cost of its raw materials, honoring a commitment to conscious luxury and championing the sustainability of the industry.   The Trucost report analyzed the extraction and processing of 53 raw materials used in the production of Swarovski crystal in Austria. The analysis was based on 99.9% of annual raw material in tonnage across a…

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REI Co-op announces two new efforts to bolster environmental and outdoor journalism

REI Co-op is launching a new venture to lift up environmental and outdoor journalism through the debut of its own print magazine this fall, and a new partnership to channel matching funds directly to local, nonprofit newsrooms covering crucial issues facing the outdoors. The 81-year-old retailer will retire its full-price mail-order catalog in favor of Uncommon Path – a print magazine published by Hearst Magazines in collaboration with an in-house team of journalists and editors at REI. Beginning this fall, Uncommon Path will be available at all 155 REI stores and in…

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