Day: 1 September 2018

It’s the Year of the Dog: Spotlight on America’s Top 10 Shelter Dog Makeovers

Stuart Mitchell

According to the Chinese calendar, 2018 is the year of the dog, which makes the annual Dirty Dogs Campaign even more poetic. The brainchild of pet industry leaders Wahl and GreaterGood.org, the campaign, now in its seventh year, donates funds and grooming supplies to rescues and shelters nationwide in an effort to transform more than 20,000 dogs each year and better their chances at finding a fur-ever family. Ten of these amazing makeovers have been chosen to demonstrate that a good bath can make the difference between life and death.…

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Eight Kids Each Day Are Unintentionally Injured or Killed by a Gun; New “End Family Fire” Campaign Promotes Safer Gun Storage to Save Lives

Stuart Mitchell

Every day in America, eight children are unintentionally killed or injured by a gun,* often one that is found loaded and unsecured in the home. In response to this ongoing crisis, a coalition led by the Brady Center to Prevent Gun Violence unveiled “End Family Fire,” a comprehensive public education campaign focused on preventing the eight gun-related tragedies that occur daily because of these improperly stored weapons. The campaign was produced in partnership with the Ad Council and Droga5, and the PSAs will be distributed to media outlets nationwide. More…

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truth® and Girl Scouts are Teaming Up to Provide Youth with the Facts to Take on Environmental Tobacco Pollution

Stuart Mitchell

More than 4.5 trillion cigarette butts are littered worldwide each year. Truth Initiative®, the national public health organization building a culture where all youth and young adults reject tobacco, has partnered with Girl Scouts Nation’s Capital in the Greater Washington Region, to engage more than 2,000 girls in the fight against tobacco. The ‘Earth Defender’ curriculum teaches Girl Scouts how to become the generation to end smoking, by taking a stand against the most polluted item in the world: cigarettes butts. Through this partnership with Truth Initiative, Girl Scouts is incorporating…

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Disability Organisations Unite Against Starbucks’ Plastic Straw Ban

Stuart Mitchell

Disability organisations representing over 500,000 disabled people in Europe and North America have thrown their weight behind a letter to Starbucks CEO, Kevin Johnson, coordinated by Scottish disability rights organization One in Five. In their letter, co-signed by Baroness Tanni Grey-Thomson and political representatives from every major UK political party, One in Five states that Starbucks’ intention to eliminate single-use plastic straws globally by 2020 has caused ‘consider anxiety’ and led to many disabled people feeling excluded by the world’s largest coffee chain. The campaigners have challenged Starbucks to invest in the research…

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LIFEWTR® and CFDA Bring the Newest Class of Emerging Fashion Designers Front and Center at New York Fashion Week

Stuart Mitchell

#MOREINSPIRED – LIFEWTR®, a water brand committed to advancing and showcasing sources of creativity, and the Council of Fashion Designers of America (CFDA) have announced that they will host the opening presentation of New York Fashion Week (NYFW) this September with a showcase featuring three of the newest designers breaking onto the fashion scene: Ji Won Choi, Daniel Cloke and Jamall Osterholm. Selected from CFDA’s inaugural Fashion Future Graduate Showcase in 2017, the three designers were given the opportunity to create and show their collections as part of NYFW’s Official…

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